With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right?
Google My Business (also known as GMB) is a free Google tool that allows you to manage how your business appears in relevant searches. You create a listing (or profile) for your business and provide any pertinent information, helping Google better present and promote your business to searchers.
If you don’t have a GMB profile for your business yet, here are four valuable reasons why your business should set one up today.
Google My Business profiles show up in local search results.
When a user searches for a type of business, service, or product in a specific area, Google includes a local pack on the SERP (search engine results page). This pack includes relevant businesses in that area, and each listing includes details such as:
- The business name
- Hours of operation
- Star rating (based on customer reviews)
- Physical address with a map pin
- Phone number
- A website button
- A directions button
Google will present the top three choices (determined by SEO and search relevancy) in the SERP. If users click “more places” they will be presented with the map view and a full list of relevant businesses in their area.
Creating a Google My Business profile allows your business to be included in this local pack and gives Google the accurate information to display. And when your GMB profile is well optimized and the information is consistent with your optimized website, this can improve your placement on the local pack of relevant SERPs.
It helps build your business’ credibility.
When you have a Google My Business profile, satisfied customers can leave reviews on their experiences. They can attest to the professionality of your business, the quality of your customer service, and how well your product or service worked for them. Along with their review they can rate your business on a scale of 1 to 5 stars. When new prospects are researching businesses like yours or are searching for the products and services you offer, those reviews help promote your business and build trust and credibility.
Also, most searchers are used to seeing the location pack appear in local searches. When your business appears in the local pack with a legitimate address, contact number, and convenient information right there for them to view, this also helps build your credibility as a business if they’ve never heard of you before. Because Google verifies each business that creates a GMB profile, this adds to your credibility and legitimacy, allowing users to feel more confident and comfortable when contacting you or purchasing from you for the first time.
It’s an advertising opportunity.
When a page of your website shows up organically in a SERP, it will typically display your URL, your page title, and your meta description. This is all useful information and when your site is properly optimized, it should all be highly relevant to the search query and enough to convince the searcher to click the link.
However, if they don’t click through to your website, they won’t learn anything else about your brand or business. The only information they will know is what was included in that snippet. When you create a Google My Business profile, you can provide more information for searchers that will conveniently display in the SERP itself. Along with the details that display on the location pack snippet like we mentioned above, you can also list your products and services, add photos, and even make posts, offers, updates, and announcements.
If someone clicks on your listing in the local pack (or searches for your business directly), this additional information will be displayed. This gives you an opportunity to further advertise your business to searchers before they even click through to your website.
It can increase engagement.
When your business is showing up in the local pack, users are more likely to click through to your website. This increases your traffic which can increase your leads and conversions onsite. But there are other ways for searchers to engage with your business without leaving your listing.
Depending on the nature of your business, you can generate engagement right through your GMB listing. If you are in the food/beverage service industry, you can allow guests to make reservations from the listing. Alternatively, users can book an appointment or message you through your listing instead of visiting your website or calling you. Google offers a GMB application that you can download on your mobile device to manage these interactions conveniently and securely.
We can help you establish and optimize your Google My Business profile.
Greater visibility, stronger credibility, and more advertising all help your business generate more valuable traffic, leads, and conversions for your business. We highly recommend setting up a Google My Business profile for your business, so you can begin appearing in local searches, receiving reviews, and growing your online presence.
If you’re ready to take your GMB listing to the next level, contact us today. Our experts will ensure that your listing is fully optimized to rank optimally in the local pack, to capture searchers attention, and to generate satisfying clicks, leads, and conversions.