Website design. We design effective websites.

A website is a crucial necessity for any brand or business in this digital age. Without a professionally designed and optimized website, you are missing out on a significant number of opportunities to grow and increase your traffic. A website is a powerful marketing tool, an essential form of advertising, and a vital source for consumers to find everything they need to know about your business.

Here at SMARTBIZ DESIGN, we design, build, and optimize websites that increase visibility, establish credibility, and create accessibility for our clients’ brands and businesses. We understand the power and importance of a strong online presence, and we strive to use our experience and expertise to help you grow your brand or business online.

Stellar design with effective marketing guarantee success.

Recent design insights.

Someone making adjustments on a user experience control panel.

Improve your website’s UX for 2020.

User Experience (or UX) refers to the person’s overall experience when using your website. Your website may look stellar and it may receive a significant amount of traffic, but if your user experience isn’t at its full potential, you could be missing out on valuable conversions. As you refine and increase your marketing for this…
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Tips to nail your landing pages in 2020.

In September we discussed the power of a great landing page. A landing page is a highly valuable marketing tool, and it’s vitality isn’t going away in 2020. So, we wanted to share some tips and trends to help you nail your landing pages this year! 1. Keep it simple. When it comes to landing…
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Cultivating customer loyalty.

Every entrepreneur and SMB owner knows that the customer is one of the most important assets of any business. Your product or service can be top-of-the-line or one-of-a-kind, but without customers, your business won’t survive. So, you invest in traditional and digital marketing efforts and initiatives to build brand awareness, drive traffic, generate leads, and…
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Busting SEO myths.

Search engine optimization (SEO) has changed quite a bit over the last decade. Google frequently releases updates and makes adjustments to their search engine, and the processes of optimization often have to be adjusted accordingly. This requires marketers to stay up-to-date and educated on each update to adapt their SEO strategies accordingly. While SEO has…
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A frustrated business owner pulling on his hair

Common digital marketing pain points and how to solve them.

Entrepreneurs, small business, and large companies alike encounter various pain points every day, regardless of industry or business venture. Some pain points are common and have practical solutions, while others are less predictable or more challenging to resolve. One area that SMBs and entrepreneurs experience pain points is in their digital marketing. While the entrepreneur…
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A web design agency team meeting to discuss design and development

Web design & development: freelancer, agency, or DIY?

Whether you want to create a new website for your brand or business or you want to redesign your old one, the first step is to choose who you should hire to manage this important project. You can hire a freelancing individual, an agency, or you can even do it yourself with the right knowledge,…
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How to nail your brand messaging.

Sometimes brand messaging can be a challenge. You know the ins and outs of your company, of course, and you know what you want to communicate to your customers, but you just can’t figure out how to say it in a way that grabs their attention. It’s easy to want to come up with catchy…
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A brand identity packet on a desk

Web design elements that help brand and market your business.

Earlier this week we discussed the differences between branding and marketing. As a web design agency, we understand that a website helps to both brand and market a business, and that there are key elements to any website design that can represent or ruin a brand, depending on how they’re chosen and implemented. Let’s dive…
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Are branding and marketing the same?

Branding and marketing… Are they the same? Are they interchangeable? Can my business succeed without them? The short answer: no, no, and no. Branding and marketing are two very different (yet equally important) methods of promoting a company, and in order to build and maintain a successful business, it’s important to understand the difference between…
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