7 Popular Packaging Design Trends | Crème de Mint

Oct 8, 2017


Welcome to Smartbiz Design's comprehensive guide on the 7 popular packaging design trends in the digital marketing industry. In this article, we will explore the latest and most influential packaging design trends that can elevate your brand's visual identity and captivate your target audience.

Trend 1: Minimalism

Minimalist packaging design has gained significant popularity in recent years, and for good reason. With clean lines, simple typography, and a focus on negative space, minimalistic packaging creates an elegant and chic impression. This trend appeals to consumers who appreciate a clutter-free aesthetic and desire products that exude sophistication.

Trend 2: Eco-Friendly and Sustainable Packaging

In today's environmentally conscious world, brands that prioritize sustainability have a competitive edge. Eco-friendly packaging solutions, such as using recycled materials or biodegradable packaging, not only reduce your environmental impact but also resonate with socially responsible consumers. Showcasing your brand's commitment to sustainability through packaging design can strengthen customer loyalty and attract environmentally-conscious consumers.

Trend 3: Bold Colors and Contrasting Elements

To make your product stand out on shelves, consider incorporating bold and vibrant colors into your packaging design. Contrasting color combinations create visual interest and help grab attention. By leveraging color psychology, you can evoke specific emotions and associations that align with your brand's values or product characteristics.

Trend 4: Retro and Vintage Inspired Designs

Nostalgia marketing is a powerful tool, and packaging design is no exception. Reimagining retro and vintage aesthetics can evoke feelings of nostalgia and create a strong emotional connection with your target audience. Utilizing vintage-inspired typography, illustrations, and color palettes can help your brand tap into the timeless appeal of the past while maintaining a modern edge.

Trend 5: Interactive and Engaging Elements

Brands are increasingly incorporating interactive and engaging elements into their packaging design to create memorable experiences for consumers. By integrating QR codes, augmented reality features, or interactive packaging components, you can provide added value and enhance the overall customer experience. This trend not only facilitates brand interaction but also encourages social sharing and word-of-mouth promotion.

Trend 6: Personalized and Customizable Packaging

Consumers appreciate personalized experiences, and packaging design is no exception. By offering customizable packaging options, you allow your customers to create a unique and personalized product. Personalized packaging can foster a sense of ownership and exclusivity, making customers feel special while also promoting brand loyalty.

Trend 7: Storytelling through Packaging

Storytelling is a powerful marketing technique, and packaging design offers the perfect canvas to tell your brand's story. By incorporating narratives, symbols, and visuals that represent your brand's journey and values, you can create an emotional connection with consumers. A compelling brand story adds depth and meaning to your packaging design, setting your product apart from competitors.


In conclusion, staying on top of the latest packaging design trends can significantly impact your brand's visibility and desirability in the digital marketing industry. By embracing trends such as minimalism, eco-friendliness, bold colors, retro inspiration, interactivity, personalization, and storytelling, you can create packaging designs that resonate with your target audience and enhance your brand's overall perception. Smartbiz Design is committed to delivering cutting-edge insights, and we hope this guide has empowered you with the knowledge needed to elevate your packaging design strategy.

Jamie Tuggerah
Great insights! 🎯👍
Nov 8, 2023
Mitch Pearson
Great insights on the top packaging design trends! Very useful for branding strategies.
Oct 15, 2023
Denzyl Dick
Incredible insights! I can't wait to implement these ideas in my projects.
Sep 3, 2023
Christian Lockard
Valuable insights that have the potential to revolutionize packaging design.
Aug 27, 2023
Ian Borthwick
An essential read for design professionals and enthusiasts alike.
Aug 7, 2023
Athar Musharraf
I have started incorporating some of these trends into my packaging designs.
Aug 5, 2023
Paras Chauhan
Thank you for distilling these trends into a comprehensive guide.
Jul 24, 2023
Jonathon Wong
This article is a testament to the ever-evolving nature of design aesthetics.
Jul 5, 2023
Trent Lard
Thoroughly enjoyed reading about the latest design trends.
Jun 25, 2023
Brigitte Grigat
The packaging trends discussed here are quite intriguing.
Jun 23, 2023
Matt Moore
The article provides a deep dive into the current design landscape.
Apr 15, 2023
Barney Kenet
The article has left me feeling motivated to explore new design avenues.
Mar 12, 2023
Terrance Kick
The article has definitely established itself as a must-read for design aficionados.
Feb 10, 2023
Michael McDonald
The article has broadened my perspective on packaging design.
Feb 5, 2023
Salvatore Vetri
The practical approach to design trends in this article is truly refreshing.
Jan 6, 2023
Linette Jimenez
Definitely a must-read for anyone in the design industry.
Dec 30, 2022
Pankaj Chauhan
Insightful read! I'm impressed with the depth of information.
Dec 20, 2022
John Lorton
Love the breakdown of these packaging design trends.
Oct 18, 2022
Rodrigo Pimentel
I found this article to be a catalyst for new ideas and approaches.
Sep 12, 2022
Lisa K
Very helpful guide for staying updated on design trends.
Sep 3, 2022
Tim McCarthy
I can't wait to dive into further exploration of these design trends.
Aug 31, 2022
Isabel Cunningham
Great article! Very informative and helpful.
Jun 18, 2022
Christopher Mandelaris
The visual examples provided here are nothing short of inspiring.
Apr 27, 2022
Christopher Freund
The examples provided in this article have sparked my creative imagination.
Apr 26, 2022
Beth Owen
Engaging and relevant content. Thank you for showcasing these trends.
Mar 26, 2022
Staci Riera
The article's exploration of design trends is both informative and engaging.
Mar 17, 2022
Winfred Gleue
I'm truly impressed by the scope and depth of information in this article.
Mar 9, 2022
Macy Mak
Kudos for creating such a comprehensive guide on design trends.
Feb 6, 2022
Diego Argueta
The tips provided here have already given me a new perspective.
Jan 20, 2022
Richard Fellows
The practical application of these trends is what makes this article stand out.
Jan 4, 2022
Sheila Daniel
A valuable addition to the existing literature on design trends.
Nov 24, 2021
Dave Quam
The article's thorough analysis of design trends is commendable.
Nov 22, 2021
Stan Baker
Valuable tips for creating memorable packaging experiences.
Nov 21, 2021
Noah Chaparro
I'm excited to explore the potential of these trends in my design work.
Nov 20, 2021
Ido Moshe
The article succeeds in imparting a deep understanding of the design landscape.
Oct 3, 2021
Aaron Guyett
The examples cited here are inspiring. Thank you for the visuals.
Sep 19, 2021
A fantastic exploration of the ever-evolving design trends.
Sep 13, 2021
Sue Wright
A commendable effort in dissecting the intricacies of packaging design.
Aug 30, 2021
Vaibhavi Bisen
An excellent resource for those looking to elevate their design skills.
Aug 27, 2021
Peng Xia
The article has heightened my awareness of the importance of packaging design.
Aug 18, 2021
Erika Thompson
This article has given me a fresh perspective on packaging design.
Aug 5, 2021
Bahram Ahmadi
Thank you for illuminating these trends in such a captivating manner.
Jul 3, 2021
Scott Anderson
I'm looking forward to implementing these trends. Thanks for the inspiration!
Jun 22, 2021
The article has given me several ideas for enhancing my designs.
May 12, 2021
Jayana Bentley
Thank you for sharing this valuable resource with us.
May 3, 2021
Thomas Dooley
Kudos to the author for shedding light on these pivotal design trends.
Apr 14, 2021
Roderick Payne
Great to see these trends outlined in such a concise and impactful manner.
Apr 14, 2021
Karen Rutledge
This article is a testament to the dynamism of design trends.
Mar 30, 2021
Mary Moorhead
I've taken away numerous actionable insights from this article.
Feb 12, 2021
Lisa Albro
The article has given me a fresh perspective on contemporary design strategies.
Feb 3, 2021
Helen Ventouris
The design examples mentioned here are top-notch.
Jan 10, 2021
Katie Richards
I've already recommended this article to my colleagues. It's a must-read!
Dec 21, 2020
Gordaliza Marcos
The article has undoubtedly sparked my creativity.
Dec 13, 2020
Murilo Szekir
A well-earned applause for the insights shared in this article.
Nov 26, 2020
Shawn Nixon
The information here is highly relevant and valuable.
Nov 23, 2020
Rama Etekallapalli
The article's focus on practical application sets it apart from others.
Nov 17, 2020
Susan Williams
The depth of information in this article is commendable.
Oct 19, 2020
Manish Mahendiratta
The article is a testament to the enduring relevance of design in marketing.
Oct 18, 2020
Shane Endicott
I found the tips shared here to be immensely beneficial.
Oct 10, 2020
Joseph Noonan
Practical insights that can be immediately put into action.
Sep 27, 2020
The article has given me immense clarity on the importance of design trends.
Aug 17, 2020
Steve Evans
Really insightful! I found this article extremely valuable.
Jul 26, 2020
Darlene Coons
It's clear that a lot of effort went into curating this guide.
Jul 17, 2020
Jack Wehr
I'm loving the trends discussed here. It's essential to stay updated.
Jul 14, 2020
Mike Evans
These trends can truly enhance the impact of packaging design.
Jun 27, 2020
Natalie Mueller
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Jun 20, 2020
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Jun 18, 2020
Gale Cvitkovic
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May 30, 2020
This article is an indispensable resource for design aficionados.
May 9, 2020
Christian Lopez
The visual examples provided in the article are impressive!
May 4, 2020
Kaitlin Costello
Thank you for sharing these valuable insights with the design community.
Mar 3, 2020
The article has succeeded in conveying the importance of packaging design.
Feb 13, 2020
Claire Ory
Bravo! What a comprehensive breakdown of design trends.
Feb 10, 2020
Maureen Lederhos
A valuable resource for staying on top of the design industry.
Jan 16, 2020
Jason Goldberg
I'm excited to see where these design trends take the industry in the future.
Dec 10, 2019
Robert Sparks
An insightful resource for anyone interested in design trends.
Oct 20, 2019
Longwood Storagecompany
The article does a fantastic job of unraveling the nuances of design trends.
May 5, 2019
Ashley Smith
The article provides a clear understanding of the current design landscape.
May 3, 2019
Diana Purcel
Inspirational content that is sure to leave a lasting impact.
Apr 14, 2019
Ken Susnjara
I'm excited to implement some of these trends in my future projects.
Apr 3, 2019
Brian Ross
The visual appeal of packaging can make a significant difference.
Apr 1, 2019
Bess Cormier
This is a must-read for anyone in the packaging design industry.
Mar 29, 2019
Wendy-ann Nesbeth
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Feb 26, 2019
Christie Groningen
The packaging design trends highlighted here are spot-on.
Feb 12, 2019
Jerry Rutledge
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Jan 8, 2019
Chris Oliver
The article's coverage of design trends is both comprehensive and insightful.
Jan 6, 2019
Scarlett Provided
I appreciate the diverse range of design trends covered here.
Dec 28, 2018
Nancy Hixon
A well-presented overview of the latest packaging design trends.
Dec 26, 2018
Jill King
I appreciate the focus on visual identity and brand elevation.
Nov 27, 2018
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Nov 24, 2018
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Nov 15, 2018
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Sep 30, 2018
Steve Heise
The insights shared in the article have already influenced my design approach.
Sep 6, 2018
Timothy Frichtel
The examples cited here have opened up new horizons for my work.
Aug 27, 2018
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Aug 24, 2018
Laura Graber
The packaging design examples here are simply inspiring.
Aug 20, 2018
Eric Capers
The practical advice shared here is truly a game-changer.
Aug 7, 2018
David Saltinstall
The design trends covered in this article are truly fascinating.
Aug 7, 2018
Amanda McAlevy
A valuable addition to the knowledge base of any design enthusiast.
Jul 15, 2018
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This article is a goldmine of useful information.
Mar 25, 2018
Jazmine Noble
The article is a treasure trove of valuable information.
Jan 19, 2018
Judith Wellington
The visuals included in the article have amplified the impact of the content.
Jan 18, 2018
Christine Shott
Thank you for sharing these valuable tips and trends.
Dec 22, 2017
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Dec 17, 2017
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Dec 5, 2017
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Nov 2, 2017
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Oct 23, 2017