The Top 3 Local Search Ranking Factors 2019
Blog
Introduction
Welcome to Smartbiz Design, your go-to partner in the digital marketing industry. In this article, we will delve into the top 3 local search ranking factors for 2019 that will help your business outrank your competitors on Google.
1. Relevance
When it comes to local search ranking, relevance plays a crucial role. Google looks for signals that determine how relevant your business is to a user's search query. To improve your relevance, it is important to optimize your website's content, including meta tags, headings, and alt text, using keywords that are relevant to your business and industry.
At Smartbiz Design, our team of SEO experts understands the importance of relevance and can strategize and implement a comprehensive keyword optimization plan for your website. By conducting in-depth keyword research and utilizing the right tools, we ensure that your website is optimized for maximum relevance, helping you achieve higher rankings in local search results.
1.1 Keyword Research
Keyword research is a fundamental aspect of any successful SEO strategy. Our experts at Smartbiz Design will conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. By targeting the right keywords, we can drive qualified traffic to your website and increase your visibility in local search results.
1.2 On-Page Optimization
Optimizing your website's on-page elements is crucial for achieving relevance. Our team will optimize your meta tags, headings, and content to ensure they align with your targeted keywords. By employing best practices, such as using descriptive headings and structuring your content effectively, we can enhance the relevance of your website and improve its chances of ranking higher in local searches.
2. Proximity
Proximity refers to the distance between a user's location and the location of a business. Google takes into account the physical proximity of a business to a user's search location when determining local search rankings. For businesses with a physical presence, optimizing proximity can significantly impact their local search visibility.
Smartbiz Design understands the importance of proximity and can help optimize your local SEO efforts. Our team will implement strategies that improve your business's proximity signals, ensuring that you are visible to potential customers in your target area.
2.1 Local Listings and Citations
Creating and maintaining accurate local listings and citations is vital for improving proximity signals. Our team will ensure that your business listings across various online directories and platforms are consistent and up-to-date. By optimizing your business's NAP (Name, Address, Phone Number), we help Google understand your location and improve your local search rankings.
2.2 Location-Specific Landing Pages
Creating location-specific landing pages can also boost your proximity signals. Our team will develop high-quality landing pages that target specific geographic areas, allowing you to cater to customers in different locations. By optimizing these pages with relevant location keywords, we enhance your chances of ranking higher in local search results.
3. Prominence
Prominence refers to the popularity and reputation of a business within its industry and community. Google takes into account various signals to determine the prominence of a business, such as online reviews, backlinks, and social media presence. By improving these signals, you can significantly impact your local search rankings.
Smartbiz Design specializes in enhancing the prominence of businesses in the digital landscape. Our strategies are designed to boost your online visibility, establish your authority, and attract more customers.
3.1 Online Reviews
Online reviews are a key factor in determining the prominence of a business. Our team will help you implement effective strategies to encourage positive reviews from your satisfied customers. By actively managing your online reputation and responding to reviews, we help build trust and credibility, improving your local search rankings in the process.
3.2 Backlinks
Quality backlinks are crucial for establishing your business's prominence. Our team will develop a comprehensive link building strategy that focuses on acquiring high-quality, authoritative backlinks from relevant websites. By earning quality backlinks, your business can increase its online visibility and enhance its prominence in local search results.
3.3 Social Media Presence
Social media plays a significant role in building prominence. Our experts will optimize your social media profiles, create engaging content, and engage with your audience to increase your brand's visibility and reputation. By leveraging the power of social media, we help improve your local search rankings and drive more organic traffic to your website.
Conclusion
Smartbiz Design, a leading business and consumer services company specializing in digital marketing, emphasizes the importance of the top 3 local search ranking factors for 2019 – relevance, proximity, and prominence. By implementing smart SEO strategies tailored to your specific business goals, we can help you outrank your competitors on Google and achieve higher visibility in local search results.
Contact Smartbiz Design today to learn more about our SEO services and how we can help your business thrive in the digital landscape.
