Digital marketing services.

Strategic digital marketing services that effectively promote your brand.

MacBook with bullseye representing the success of SMARTBIZ DESIGN’s digital marketing experts.

Our digital marketing services get results.

Our professional digital marketing services will increase your online visibility and help you reach your target audience with your brand messaging, your products and services, and your latest offers and updates. Better visibility and stronger brand awareness leads to more valuable traffic, conversions, and revenue.

Each industry, brand, and audience is unique. There is no one size fits all approach to digital marketing. When industry standard digital marketing techniques are combined with creative design and expert strategy driven by data, you get a custom digital marketing initiative that works efficiently and effectively for your unique brand and audience, giving you optimal success and a satisfying return on your investment.

Digital marketing done right.

Generate valuable leads and conversions by identifying, understanding, and effectively targeting the right audiences.

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First, we evaluate your brand and your products to discover who your ideal consumers are and who is most likely to take interest in your products. Then, we perform market research to determine common geographic, demographic, and psychographic traits of your prospects to create specific audiences for you to target.

Once we have discovered and outlined your target audiences, we create detailed buyer personas for your most valuable prospective customers. These personas focus on your consumers' pain points, needs, and online behaviors, which will help you effectively market to them.

We also analyze your competitors current digital marketing initiatives and SERP placements to determine how they are performing and what adjustments you can make to match their efforts and outrank them.

Optimize your digital marketing initiatives with data-driven strategy & proven techniques that are custom-tailored to achieve your goals.

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Before we begin to develop your custom digital marketing strategies, we identify and evaluate your goals. We also analyze your current data in order to outline what results and ROI you should expect from your new initiatives.

Once we have identified your goals, we begin to determine which channels will most effectively serve your brand in helping you achieve those goals. These channels may include your website, social media platforms, streaming platforms, local directories, paid ads, and more.

Finally, we use proven data-driven research and industry-standard techniques to develop custom strategies for your brand. These digital marketing strategies will help you most effectively reach your target audience and generate valuable leads, conversions, and revenue.

Attract valuable prospects, provide engaging content, and generate conversions through strategic inbound marketing initiatives.

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The first phase of any effective inbound marketing campaign is attracting valuable prospects, so we begin by developing content that appeals to your target audience, gets their attention, and attracts them to your landing page or website.

Once we attract prospective customers to your website, you want to engage them and turn those leads into conversions. We use market research and data to strategize effective ways to engage with your visitors and generate conversions, including strong CTAs (calls-to-action), conversion forms, and follow-up initiatives.

The final phase of inbound marketing is to delight your customers with a top quality experience. Customer satisfaction doesn't lie only in the product itself, but in their experience on your site and with your brand. We ensure that your visitors and customers have the best experience from their first impression to their final conversion.

Seamlessly and efficiently turn prospects into customers by developing and implementing data-driven conversion funnels.

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First, we begin by identifying your goals, discovering your target audiences, and determining what tools and platforms will best serve your conversion funnel.

The four key phases of a successful conversion funnel are:

  • awareness
  • interest
  • desire
  • action

We will combine market data and research to outline and develop a conversion funnel that utilizes the relevant platforms and tools to effectively guide your prospects through the funnel to conversion.

Once the conversion funnel has been outlined and developed, we will help you implement the funnel along with any correlating digital marketing initiatives.

Also known as paid search, PPC ads effectively increase your visibility on relevant SERPs (search engine results pages).

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First, we identify your campaign objectives and perform market research to determine your target audiences, most relevant platforms, necessary ad spend, and preferred metrics for the campaign.

Once we have completed the necessary research, we use that data to create powerful pay-per-click ads for the most relevant platforms, define and develop the most effective marketing funnel, and finally, take the campaigns live.

One of the most important factors of a successful campaign is to monitor and refine. After a campaign has cultivated valuable data, we review it to determine what refinements are necessary. We continue this process until we achieve success.

We will provide you with timely reports displaying metrics that quantify your investment.

Reach your target audiences and increase your brand awareness, traffic, leads, and conversions through strategic paid ads.

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First, we identify your campaign objectives and perform market research to determine your target audiences, necessary ad spend, and preferred metrics for the campaign.

Once we have completed the necessary research, we use that data to create powerful ads, define and develop the most effective marketing funnel, and finally, take the campaign live.

One of the most important factors of a successful campaign is to monitor and refine. After a campaign has cultivated valuable data, we review it to determine what refinements are necessary. We continue this process until we achieve success.

We will provide you with timely reports displaying metrics that quantify your investment.

Gain more exposure, reach a wider audience, and generate more leads and conversions through paid social media campaigns.

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First, we identify your campaign objectives and perform market research to determine your target audiences, necessary ad spend, and preferred metrics for the campaign.

Once we have completed the necessary research, we use that data to create powerful ads, define and develop the most effective marketing funnel, and finally, take the campaign live.

One of the most important factors of a successful campaign is to monitor and refine. After a campaign has cultivated valuable data we review it to determine what refinements are necessary. We continue this process until we achieve success.

We will provide you with timely reports displaying metrics that quantify your investment.

Increase your visibility, grow your B2B network, and gain more valuable leads and conversions with data-driven LinkedIn ads.

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First, we identify your campaign objectives and perform market research to determine your target audiences, necessary ad spend, and preferred metrics for the campaign.

Once we have completed the necessary research, we use that data to create powerful ads, define and develop the most effective marketing funnel, and finally, take the campaign live.

One of the most important factors of a successful campaign is to monitor and refine. After a campaign has cultivated valuable data we review it to determine what refinements are necessary. We continue this process until we achieve success.

We will provide you with timely reports displaying metrics that quantify your investment.

Increase your visibility on Google and other search engines through industry-standard search engine optimization techniques.

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First, we evaluate your current SEO ranking and performance in relevant searches and perform research on your industry and competitors to determine what terms you can and should rank for. We also determine what improvements can be made to your site for better performance.

We will optimize your website with essential front and back end SEO techniques for optimal search engine exposure and increased rankings over your competitors.

Once we have initially optimized your website and submitted the updates to Google, we will continually monitor and maintain your site's SEO and provide you with timely reports displaying metrics that quantify your investment.

Reach your local audience and increase your local visibility on relevant platforms, directories, and search engines.

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We will optimize your website with essential front and back end SEO techniques for optimal search engine exposure and increased rankings over your competitors.

We will ensure that your business is listed properly & effectively on all recommended directories (e.g. Google My Business). We will write a customized bio for your business, select categories relevant to your business, and include business hours, directions, photos, and other important details in each listing.

Once we have completed the initial local optimization we will continually monitor and maintain your local SEO onsite and in your listings, and provide you with timely reports displaying metrics that quantify your investment.

Market your brand with professionally optimized content that tells your story and can be used on-site and on other channels.

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First, we identify your content marketing objective. If you have existing content, we thoroughly review it to get a good understanding of the story you aim to tell, and we get to know your brand to ensure that we really nail your brand messaging and voice.

Next, we use the latest SEO industry standards to develop optimized content unique to your brand with strong content marketing value. And, based on the marketing objective, we will select the proper channels for distributing your content. Some examples are (but are not limited to) website pages, blog posts, social media posts, and video content.

We will release all content marketing assets for you and your team to distribute. Or, depending on the agreement, we can distribute for you.

Cultivate brand loyalty and generate more conversions through strategic email marketing.

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Before you can start sending out emails, you need a list of interested subscribers. Our experts ensure that your site provides powerful opportunities for your visitors to subscribe to your email marketing lists.

Email automation is a great way to send welcome emails and other offers in a timely manner without having to do the manual work every time. Our experts will help create powerful, well-branded, and effective automated emails.

Once you have a list of valuable subscribers and powerful email automations in place, our experts will help you strategize and create powerful campaigns that increase traffic, conversions, and revenue.

Turn traffic into profitable conversions by remarketing to your website visitors and creating powerful conversion opportunities.

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First, we track your website’s traffic and build custom remarketing audiences to target.

Next, we develop strategic ads to excite, engage, and encourage those former visitors to return to your site and make a conversion or purchase.

Once the campaign is live, we will continue to monitor and refine it to ensure optimal results and maximum conversions. We will also provide you with timely reports displaying metrics that quantify your investment.

Announce your newest product, promote your special event, and generate unique leads with a stellar landing page.

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First, we will begin by determining your goals. What is the purpose of this landing page... is it to promote and sell a new product, or to announce a special event with registration options? Are you seeking to collect a specific type of lead, like emails for a newsletter or mailing addresses for samples of upcoming products? During the discovery phase, we will determine the scale and features of your landing page to best meet those goals.

Once we have outlined the purpose of your landing page, we will begin the design & development phase. This page will be well-branded to match your full site, will tell a powerful story, and will be optimized for maximum conversion.

Once your landing page has been designed, developed, thoroughly tested, and approved, we will take the page live for you to share on social media, with paid ads, and through other digital marketing intiatives.

Conversion rate optimization helps generate more leads, conversions, and other valuable actions from your visitors.

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The first phase of CRO requires a thorough analysis of your existing conversion data. We also perform UI/UX (user interface/user experience) tests and compare this data to your competitors.

After we have analyzed your current data, established a benchmark, and reviewed your UI/UX, we outline what improvements should be made to improve your optimization and begin to test various solutions for optimal results. This can include changes to your menus, call or contact links, conversion forms, UI/UX, and more.

Once we have sufficiently tested the various improvements and determined the best solutions, we make the final improvements to optimize your site. Then, we continually monitor your site and provide reports on the improved ratings.

Increase your online presence, build credibility, & improve your brand's reputation by generating positive customer reviews.

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First, we will audit your brand's reputation and ratings on all relevant platforms and directories to see your brand's current benchmark (where you currently stand with your customer base) and what improvements can be made.

Once we have reviewed your current status, we will outline a strategy to improve your ratings. We will start by updating your current directory listings and social profiles for maximum consistency, credibility, and conversion opportunities. If there are relevant platforms you aren't utilizing, we will create optimized profiles for you at that time. Then, we will begin a campaign to help you generate positive reviews from satisfied customers to display on your website and other relevant platforms.

Once the initial improvements have been made and we have begun collecting positive reviews from existing customers, we will continue to maintain and optimize your brand's reputation by helping you collect reviews from new customers.

Let our digital marketing services elevate your business.

If you’re ready to grow your business online, let's talk success.

Precise digital marketing supercharged with smart design.