In the digital age, it’s impossible to deny that a website is a necessity for any brand or business. If a brand or business does not have a website, they are missing out on a significant number of opportunities to grow and increase their traffic.
A website is a powerful marketing tool, an essential form of advertising, and a vital source for consumers to find everything they need to know about a business. But in order for a website to be effective and fulfill its full potential, it should be designed and developed professionally.
Here are just a few things a professional website can do for your brand or business…
A professionally optimized website increases visibility.
Your website is the backbone of your online presence. Every piece of content and every advertisement that you put online will drive the consumer back to your website. And, every business card you hand out and every reference your existing clients share about you will lead new clients and customers to your website, too.
But if your website is professionally optimized, you have a better chance at reaching your target audience more efficiently and effectively, and potential clients and customers have a better chance of finding you organically. Your content should be clear and strong with keywords that are relevant to your product or service. When a potential customer or client uses their search engine to research a product, a service, a brand, or even a problem or challenge, they’re provided a list of web pages relevant to that topic. The more optimized your site is, the more chances you have at reaching new customers.
Even if the consumer has heard about you, either from you, your advertising, or a satisfied client, many people will still choose to search online for competitors to compare product/service quality and rates. When your website is professionally optimized, you become more relevant online and rank competitively with the other businesses or brands in your area and industry. When the consumer sees this, they are more likely to follow through with choosing you instead of going with an alternative option.
A professionally designed website builds credibility.
When someone is searching for a product to purchase or a service to use, credibility can make or break their decision when choosing a brand or business to go through. In this decision process, there are several things that most people look for to determine that a company is credible and reputable:
- A business or brand should appear professional and legitimate in all marketing avenues.
- A business or brand should be forward and transparent about their mission.
- A business or brand should show confidence and establish authority in their industry.
- A business or brand should have satisfied reviews from existing clients or customers.
And in this day and age, if a brand or business doesn’t have a website, potential clients or customers are led to believe they may have something to hide. Or, at the very least, that the brand or business is not concerned with being accessible to their clients.
But not just any website will suffice in establishing credibility for a brand or business. A professionally designed website displays professionalism, legitimacy, and security. When the content is clear, confident, and understandable, your potential client is more likely to be more interested in your product or service. And when you’re satisfied clients and customers are leaving you raving reviews, your potential clients and customers can easily see them on your website to assure them that you are the brand or business to choose.
This transparency and accessibility begins to establish trust, which is essential to building a long-lasting relationship with your client or customer.
A professionally built website works even when you’re off the clock.
Not only is a professional website essential to increasing visibility and establishing credibility, but it’s open and accessible 24 hours a day, 7 days a week, 365 days a year.
That means even on your day off, even on the holidays, even at 3 a.m. when your potential client or customer can’t sleep and decides to finally look up that product or service they’ve been meaning to get, your brand or business is available to make that sale, schedule that appointment, or book that consultation or service.
If they have common questions, they can check out your About page or your Frequently Asked Questions section. If they want to know more about your product or service, they can peruse your content or check out the reviews satisfied clients and customers have given you. They can subscribe to your newsletter, provide you with their contact information, or fill out a request form at any time and in any place, and you can get back to them as soon as your back on the clock. Or, with the live chat feature enabled on your site, you can quickly chat with customers and clients who have questions at any time, freeing up time that you would otherwise be spending on the phone.
Having a website that your potential clients and customers can visit even after office hours means more traffic, more conversions, more leads, and more business, without you working overtime.
We design websites that do all of this and more.
We design, build, and optimize websites that increase visibility, establish credibility, and create accessibility for our clients’ brands and businesses. We understand the power and importance of a strong online presence, and we strive to use our experience and expertise to help you grow your brand or business online.
Contact us today so we can begin building your new website.