A piggy bank on a yellow background.

Digital marketing is essential for any business, and many digital marketing campaigns and initiatives should be developed and managed by a professional agency or in-house expert to ensure optimal results and ROI. But there are a few effective digital marketing efforts that you can make on your own with a minimal budget to help grow your online presence and reach your target audience.

Write your own blog posts.

Writing your own blog posts is a great way to create valuable content for your audience while also implementing SEO strategies to increase your organic traffic. To someone who hasn’t written a blog post before, this task can seem daunting, but it’s actually quite simple and can be done on a minimal budget (or no budget at all, if you’re willing to invest some off-the-clock time to write your blogs).

If you already have content on your site or topics that you’ve talked about in posts on social media, repurpose that content and expound on it in a blog post. If your audience has common questions, write a blog post that gives a more thorough, in depth answer examples, tips, and resources. Of course your blog posts have to be original content, but you don’t have to reinvent the wheel.

Choose topics that are relevant to your industry, your brand, and your products—topics your target audience may be interested in or searching for. When you identify your audience’s pain point and respond to it with your experience and expertise, you’re providing that audience with a valuable, credible resource. They can share that blog post with their friends or colleagues, and when you optimize that blog for search engines, you can help increase your organic traffic, too. 

If you’re new to blogging, check out our Blog Posting Basics series:

Produce your own podcast.

Podcasts are another great way to reach your audience with cost-effective content. The quality of your podcast will depend on the software and equipment you purchase (or may already have), but there are a variety of brands and products on the market for budgets of all sizes. And you can record, edit, and publish your podcast all from your office or even from home.

If you’re writing blog posts for your site, you can repurpose some of that content by using it in your podcasting script. You can also consider trying other formats like panels, Q&As, or interviews to involve more industry experts and create a network between your audiences.

Podcasts have been and are still increasing in popularity, and a good podcast is a great way to gain valuable followers who are interested in your industry or brand. You can use your podcast episodes to inform your audience, answer their questions, address their pain points, and showcase your latest products and services.

If you’re new to podcasting, learn more about how to start a podcast and how to market a podcast.

Record your own videos.

Videos are another type of valuable content that you can produce in your office or home with minimal equipment. If you have the budget to purchase filming and lighting equipment, doing so can certainly elevate the quality of your videos. But you can also film your videos with the back camera of any new model smartphone, and in any room or space with good natural lighting.

Some easy video content ideas can include:

  • Repurposing blog content as a video script
  • Talking about your brand (history, ethics, etc)
  • Introducing key members of your staff or team
  • Touring your office, store, or warehouse
  • Giving a product demonstration or tutorial
  • Answering common questions or addressing pain points
  • Diving into industry facts and statistics
  • Showcasing special event highlights

You can place these videos on your site or share them on social media channels to reach a wider audience, generate interest in your brand, and build relationships with your prospective customers.

Host your content on your site and promote them on social platforms.

Blog posts, podcast episodes, and videos can all be produced in-house on a minimal budget, but you want to make sure you’re optimizing that content and using it to its fullest potential. This includes adding relevant keywords to your blog content to help your blogs be displayed in relevant SERPs (search engine result pages), and amplifying your content on social media channels and other networks.

If you’re ready to make the most of your content on site and through content distribution, contact our team today. We’ll discuss how we can help you with keyword research, editorial calendars, publishing content to your website, and sharing it on the most effective channels.