A gold trophy spilling gold stars over a blue background.

Running a contest on one or several social platforms is a way to increase your followers, your engagement, and your brand awareness. A contest gives your current followers an incentive to engage more with your content and share it with others, and incentivizes others to follow and start engaging. You can also use the contest…

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A business owner managing their social media profile on their cellphone. Follower, likes, and comment counts show in little talk bubbles.

Whether you’re wanting to build your brand’s social platform or want to grow your personal social network, gaining followers on any social platform is an important and valuable goal. The more followers you have, the more individuals you are able to deliver your content to, building your brand awareness, trust, and industry authority. If a…

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A man grinning and covering his eyes with his hands.

If your brand or business has ever had a special announcement to make such as an offer, an event, a new product or service, or a change in operations, you might have placed a temporary banner on your homepage or on your entire site. Banners are a commonly used way to make this type of…

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Letter blocks that spell out "keywords" on an orange background.

Keywords are words or phrases that indicate what a website page or blog post is about. These terms help search engines rank your content for organic search and help those search engine users find content that is relevant to their queries.  For example, if someone searches for “wedding photographer” the SERP (search engine results page)…

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A hand drawing a lightbulb on yellow paper.

When it comes to any digital or traditional marketing campaign, generating leads is one of the most desirable outcomes. Building brand awareness, increasing brand authority and trust, increasing engagement on social platforms, and generating interest are all highly valuable and vital to your business’ continued success, but the ultimate goals are to generate leads and…

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Digital marketing icons on building blocks.

A digital marketing campaign is a strategic initiative to reach a specific goal for your business. That goal could be to build brand awareness or increase sales, and that strategy might include paid ads on search engines, social media, content optimization, and a landing page on a website. When it comes to creating and developing…

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An "upcoming events" blurb on an orange brick wall.

Is your business hosting a special event? It could be a grand opening or reopening, a celebration, a gala, a blowout sale, or a new product launch. Your event might be open to the general public or exclusive to loyal customers, partners, and/or associates. Perhaps there is a ticket cost, or admission is free (with…

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A print ad poster on a busy city street.

An online presence is absolutely necessary for any business in the digital age, but that doesn’t mean you should forgo the traditional advertising strategies such as mail, broadcast, or print ads. There are many traditional marketing strategies that are still highly effective for reaching certain audiences, and when planned and developed professionally, they can complement…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 01 How to start a podcast."

Have you ever thought about creating a podcast? Maybe you want to use it as a platform to promote your brand or business, or as an outlet for you to talk about your industry as an entrepreneur and expert. A podcast is a great way for you to engage your audiences and connect with individuals…

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