With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A man using a laptop to look at content on various channels.

Whether you are regularly blogging or just adding fresh, exciting content to your site a few times a year, you have likely invested a significant amount of thought, time, and resources into your content. You may be writing content that is informative, authoritative, and trustworthy. Or, you may have top-quality photos, videos, or infographics that…

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A purple neon sign on a brick wall that says "directory".

Studies have shown that four out of five consumers use search to find information about local brands and businesses. So, if you haven’t optimized your business for local search, you could be missing out on 80% of your potential consumers. Local SEO is as important as any other SEO or digital marketing initiative if you…

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Two white talk bubbles on a blue background.

The way we communicate and interact with one another has evolved with the digital age. Instead of taking the time to call and talk (or leave a voicemail and wait patiently for a call back), we often opt to send a text message or an email and await a response, which usually arrives quickly. Companies…

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A SMB owner thinking about emails.

Customer retention is a valuable and essential goal for any business looking to increase their revenue and sustain their growth, since customer loyalty results in repeated purchases and valuable referrals. And luckily, retaining existing customers is significantly less expensive than acquiring new ones—sometimes 5-25x less! One of the best ways to cultivate customer loyalty is…

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A graph chart on an easel.

Web forms are a common, effective, and highly beneficial feature that brands and businesses use to connect with prospects, and on Monday we discussed three specific types of web forms that generate conversions for SMBs in any industry or market. Most web forms are placed strategically within a conversion funnel or lead generation process, eliciting…

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A green button on a laptop keyboard that says "Contact us"

Web forms are a common and effective feature for websites, and brands and businesses use them for a number of reasons—collect contact information, receive questions or feedback, give opportunities to subscribe to a mailing list or register for an event, and more. These forms take potential customers through the lead flow process to help businesses…

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Studies have shown that mobile devices account for half of all web traffic globally. This statistic might indicate that the responsive version of a website is equally as important as its main desktop version, but there are other statistics that prove that responsive design can have a greater effect on your users’ experience and your…

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A close up of meta code for a website.

Last week we discussed what pages are essential to any website regardless of its industry, as well as the important nature of the site’s header and footer. Today in our third and final installment of our “site essentials” blog series, we’re discussing two SEO practices that are absolutely essential but get easily overlooked: meta descriptions…

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