Hands holding up newspapers

As a digital marketing agency, we focus a lot of our blog posts on how you can successfully market your brand or business in the digital world. But today we wanted to discuss traditional marketing strategies—what they are, how they work, and how you can use traditional marketing to grow your business and to enhance…

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A blue at sign (@) on a textured blue wall.

Since its inception, email marketing has been a highly effective marketing channel. It not only helps increase your revenue—it can help you build authentic connections with your customers. Here’s how you can start using email marketing to efficiently reach your customers and effectively market your business… Choose the right email marketing platform for your business.…

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Someone making adjustments on a user experience control panel.

User Experience (or UX) refers to the person’s overall experience when using your website. Your website may look stellar and it may receive a significant amount of traffic, but if your user experience isn’t at its full potential, you could be missing out on valuable conversions. As you refine and increase your marketing for this…

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A professional baker filming a baking tutorial

In our advanced guide to visual content last November, we touched on creating (or purchasing) videos and how to use them. Video content has consistently increased in popularity over recent years and will continue to be one of the leading forms of visual content for years to come. Because of its continual importance and ever…

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In September we discussed the power of a great landing page. A landing page is a highly valuable marketing tool, and it’s vitality isn’t going away in 2020. So, we wanted to share some tips and trends to help you nail your landing pages this year! 1. Keep it simple. When it comes to landing…

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"Who is your audience?" written on a blackboard in chalk

When it comes to marketing your product, service, or business as a whole (traditionally and digitally), it is essential to have a solid understanding of who your target audience is and how to effectively market to them. Different demographics have unique ways of communicating, browsing, and purchasing, so it is important to know who your…

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A hand holding a sticky note with a smiley face on it

Every entrepreneur and SMB owner knows that the customer is one of the most important assets of any business. Your product or service can be top-of-the-line or one-of-a-kind, but without customers, your business won’t survive. So, you invest in traditional and digital marketing efforts and initiatives to build brand awareness, drive traffic, generate leads, and…

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A neon sign that says "Myths Facts" in a talk box

Search engine optimization (SEO) has changed quite a bit over the last decade. Google frequently releases updates and makes adjustments to their search engine, and the processes of optimization often have to be adjusted accordingly. This requires marketers to stay up-to-date and educated on each update to adapt their SEO strategies accordingly. While SEO has…

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A hand writing "what to expect" on a whiteboard

As a digital marketing agency, we talk to many entrepreneurs and SMB owners who are interested in using digital marketing to grow their brand or business. They always have valuable questions about the process and the results, but oftentimes they have a few common misconceptions or unrealistic expectations as well. These misconceptions mainly exist because…

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