A digital chalkboard displaying icons that represent the power of online courses.

Are you creating valuable, useful content for your website or social platforms, such as blog posts or videos? Does your target audience find that information helpful and are they interested in learning more? Did you know that you can turn that content into an online course? Turning your expertise into an online course can: Give…

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Four cardboard shipping boxes inside a shopping cart.

Brands and businesses of all sizes and industries sell products. You might have a boutique or retail store that solely relies on product sales, a company that offers a variety of products and services to a specific industry, or a brand that offers a limited merch collection for loyal followers. Perhaps you’re a small business…

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A website designer wire framing a landing page on a whiteboard.

With any strategic digital marketing campaign or initiative, there is always a conversion goal. Maybe you’re running a series of ads on Google to increase your traffic with users who are searching for terms that are relevant to your products or service. Perhaps you’re running a Facebook campaign with a video to build your brand…

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A hand moving a pawn on a strategy board, representing digital marketing strategy.

Digital marketing is essential to any business in the digital age, and over 80% of SMBs use common digital marketing practices to grow their business online. But without a data-driven digital marketing strategy, you can waste valuable investments and miss out on valuable returns. What is a digital marketing strategy? A digital marketing strategy is…

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A digital marketing expert analyzing market research data on a tablet.

Are you confident that your current digital marketing initiatives are meeting your audience where they are, getting their attention, and motivating them to make valuable purchases and conversions? Or have you created initiatives that are yielding less results than you expected? Digital market research ensures that your strategies are data-driven and your initiatives deliver optimal…

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The LinkedIn logo on a phone screen

Most growth-minded businesses understand the value of paid ad campaigns and use them to promote their business to their target audiences. Search ads on Google effectively reach shoppers who are performing relevant searches related to a product or service, and ads on social platforms like Facebook can powerfully capture the attention of consumers. In this…

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The Facebook app logo on a device screen.

While most businesses use paid ad campaigns to promote their business, many SMB owners and entrepreneurs question if paid Facebook ads are as effective as ads on search engines or other advertising platforms. In this post, we are discussing how Facebook ads work and how you can use them to grow your business. How Facebook…

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The Google Ads logo on a phone screen

Strategic digital marketing is essential to any business in the digital age, but many business owners wonder which initiatives will bring the fastest return and which ones are worth the investment. In this post, we are discussing how Google Ads work and if they are worth it for your business. How Google Ads work. Google…

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A digital marketing expert writing content on a laptop.

Content marketing is one of the most effective digital marketing strategies to build brand awareness, increase engagement, and grow businesses online. If you’re interested in taking advantage of the benefits of content marketing, keep reading to learn about how it works, why it’s important, and how you can use it to grow your business. How…

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An orange button on a white keyboard that says "inbound marketing".

When many of our new clients come to us, they have a fair understanding of some common digital marketing tools or initiatives, such as Google Ads or content marketing. They may have dabbled with these methods on their own in the past or have learned about them in their search for a professional digital marketing…

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A pay per click icon on a smartphone screen.

PPC ads… it’s an abbreviated term that many SMB owners have heard or seen before, but without digital marketing experience they don’t know what it means or how to use them. If you want to learn more about what PPC ads are, how they work, and how you can use them to grow your business,…

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A customer using a laptop to search for a product on Google

As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses who are just starting to invest in their digital marketing, and they want to know if and why SEO is important. Because search engine optimization doesn’t typically yield immediate results, they question…

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The words "brand awareness" highlighted in blue

Brand awareness is the first phase of any successful digital marketing conversion funnel, but its values are often overlooked by businesses. Here is everything you need to know about brand awareness and why it is so essential to your business. What is brand awareness? A business’ brand awareness is, in essence, how well that brand…

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A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

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A phone screen displaying the Google My Business app where business owners can manage their profile.

With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right? Google My Business (also known as GMB) is a free Google tool that allows you to manage how…

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A hand drawing a sad face, a content face, and a happy face on a yellow wall.

When it comes to your website, your user experience determines how a person feels when they visit and interact with your site. Also referred to as UX, user experience relies on several important components, and the quality of those components directly affects the quality of your users’ experiences. These key components include: Value. Does your…

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A hand pointing to a conversion funnel on a tablet.

Conversion funnels are a vital part of any digital marketing initiative, and they are the path through which you generate leads and conversions for your business. But many businesses will establish a conversion funnel and never evaluate it again, let alone improve it or fix it’s weak points. If you’re unsure if your funnel is…

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