When many of our new clients come to us, they have a fair understanding of some common digital marketing tools or initiatives, such as Google Ads or content marketing. They may have dabbled with these methods on their own in the past or have learned about them in their search for a professional digital marketing…

Read this blog post
A pay per click icon on a smartphone screen.

PPC ads… it’s an abbreviated term that many SMB owners have heard or seen before, but without digital marketing experience they don’t know what it means or how to use them. If you want to learn more about what PPC ads are, how they work, and how you can use them to grow your business,…

Read this blog post

As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses who are just starting to invest in their digital marketing, and they want to know if and why SEO is important. Because search engine optimization doesn’t typically yield immediate results, they question…

Read this blog post

Brand awareness is the first phase of any successful digital marketing conversion funnel, but its values are often overlooked by businesses. Here is everything you need to know about brand awareness and why it is so essential to your business. What is brand awareness? A business’ brand awareness is, in essence, how well that brand…

Read this blog post
A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

Read this blog post
A phone screen displaying the Google My Business app where business owners can manage their profile.

With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right? Google My Business (also known as GMB) is a free Google tool that allows you to manage how…

Read this blog post
A hand drawing a sad face, a content face, and a happy face on a yellow wall.

When it comes to your website, your user experience determines how a person feels when they visit and interact with your site. Also referred to as UX, user experience relies on several important components, and the quality of those components directly affects the quality of your users’ experiences. These key components include: Value. Does your…

Read this blog post
A hand pointing to a conversion funnel on a tablet.

Conversion funnels are a vital part of any digital marketing initiative, and they are the path through which you generate leads and conversions for your business. But many businesses will establish a conversion funnel and never evaluate it again, let alone improve it or fix it’s weak points. If you’re unsure if your funnel is…

Read this blog post
A customer filling out a contact form on a website.

Forms are a great way to generate leads and conversions, and they come in a variety of styles. But regardless of what lead you desire and what type of form you use, you want to ensure that it works properly, and that you’re making every effort to maximize leads and conversions. In today’s blog, we…

Read this blog post
A yellow bar graph showing increasing success. A hand holds the last bar, which is an upward arrow for continued growth.

An ecommerce website is one of the best ways for a brand or business to market and sell products to their customers. The consumer doesn’t have to take time out of their hectic lives and spend their energy trying to track down the product in a store–they can simply go online from the comfort of…

Read this blog post
An "i" for information in a talk box.

Are you writing, optimizing, and placing custom meta descriptions on your site? Whether it’s a blog post or a page of your website, the meta description can make all the difference when your link is displayed in a SERP (search engine results page). If you want to generate optimal and valuable organic traffic, here is…

Read this blog post
Wooden blocks representing people connected by a grid of white lines.

Have you ever written a great blog post, recorded an engaging podcast episode, taken a beautiful photo, created an awesome graphic, or filmed a stellar video that you invested time, energy, and creativity into, just to receive a disappointing amount of engagement or a lack of engagement altogether? You know you’ve created content that you…

Read this blog post
A live video stream feed displayed on a smartphone.

A video is a great way to pique your followers interest and keep their attention, and it’s even better when that video is live. But many brands and entrepreneurs are hesitant to try a live video, afraid that they may not know what to say and might end up sitting in awkward silence with their…

Read this blog post
A blogger writing a blog on a laptop.

With the influx of podcasts and video content in the past few years, many entrepreneurs and brands question if blogs are still relevant. They worry that a blog may not be worth their time or effort, because it may not gain readers (and more importantly, may not generate leads). But if a blog is well-written,…

Read this blog post
A calculator that says "free" on it's screen in bright green letters.

Advertising is valuable to any brand or business, especially online. And while most effective digital marketing campaigns require initial investments and professional research, strategy, and management, there are a few advertising tricks that you can do for free to help generate brand awareness and broaden your online presence. Post valuable content on social media. One…

Read this blog post
A piggy bank on a yellow background.

Digital marketing is essential for any business, and many digital marketing campaigns and initiatives should be developed and managed by a professional agency or in-house expert to ensure optimal results and ROI. But there are a few effective digital marketing efforts that you can make on your own with a minimal budget to help grow…

Read this blog post
An orange typewriter on a blue table, with product description written on the page.

Whether you’re launching a new product to your ecommerce store or you want to improve your current product listings, you want your product descriptions to generate considerable revenue. When a prospective customer visits your product for the first time, they’re going to look at your product description to learn about it and determine if it’s…

Read this blog post