A website wireframe on a notepad.

On Monday, we discussed what pages are essential to any website, regardless of the industry. Two other essential site elements that we want to discuss are the header and the footer. A vast majority of websites have a header and a footer, even if they are minimal or unobtrusive, and they both serve important purposes…

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A web designer outlining a website wireframe on a glass drawing board.

Many entrepreneurs and SMB owners are interested in launching a website for their business but aren’t sure where to start. They don’t know what sites or features need to be included (or are unsure of what is possible), they don’t know what written or visual content they need to provide, and they don’t know how…

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A consumer using a laptop to shop online.

The habits and preferences of consumers online are constantly evolving. And in order to keep up with their consumers and continue to successfully market and sell their products, the ecommerce design trends have to evolve with their consumers’ habits. If your online store is in need of a facelift or you’re looking for new ways…

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A hacker hacking into a website.

Companies of every size and industry face the risk of being a victim of a cyber attack, regardless of where they host their website. Research has estimated that a cyber attack takes place every 39 seconds, so taking measures to secure and defend your site from these attempts is of the utmost importance. Why they…

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Screencapture of a website audit results.

Why an audit matters. When you create your website or make significant changes to it, search engines use algorithms to crawl each page of that site. These crawls determine how your site ranks for relevance, usability, and other factors. These algorithms assign a rank to each page, and that rank determines how high that page…

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Two hands connecting two white puzzle pieces over a yellow background.

As a web design and digital marketing agency, we regularly encounter SMB owners and entrepreneurs who express interest in bringing their business online (or taking their online presence to the next level) but they aren’t sure where to start. Some have websites that were built over a decade ago and that haven’t been updated to…

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Building blocks with upwards arrows.

In digital marketing, every effort counts and every initiative has value. But organic search alone is not enough to drive traffic to your website. You can produce top-quality content that is highly relevant to your target audience’s search queries or social habits, but if you’re only using keyword optimization or simply sharing these posts from…

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Smartphones displaying data reports.

Whether your digital marketing is managed in house or outsourced to an agency, a lot of thought, time, and energy is invested into your initiatives. But the work doesn’t stop once that website, campaign, or social post is launched! Collecting and analyzing performance data is vital to the long term success of your digital marketing…

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A checklist on yellow paper.

Designing, developing, and launching a new website is an exciting process, but keeping track of every little detail can be stressful for even the most seasoned team of professionals. From copy to design assets, navigation to optimization, and everything in between, there are plenty of seemingly minuscule details that can get easily overlooked but can…

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A consumer shopping on his smartphone.

Ecommerce (“electronic commerce”) is the process through which physical and/or electronic products are bought and sold online. This shopping process is more popular than ever before, and has largely outgrown brick-and-mortar stores in many industries and markets.  With the increasing use of mobile devices and social platforms to find, research, and purchase products, a professional…

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