Web forms are a common, effective, and highly beneficial feature that brands and businesses use to connect with prospects, and on Monday we discussed three specific types of web forms that generate conversions for SMBs in any industry or market.
Most web forms are placed strategically within a conversion funnel or lead generation process, eliciting engagements and conversions from interested prospects and visitors. But have you ever visited a site, become interested in the brand’s product or service, but then found the web form to be unintuitive, unsecure, or just uninviting?
Your website, landing page, digital marketing campaign, or other lead generation process can be highly strategic, creative, and effective, but if the web form isn’t intelligent, intuitive, and convenient for the user, they may stop there.
Providing your visitor with a stellar experience when using your web form is vital to your conversion process. Here are three ways to enhance your web forms.
Use conditional logic for a smarter experience.
Have you ever used a web form on a site that provided (or removed) various fields based on specific information you provided? Perhaps you indicated that you were interested in a certain product or service, and additional questions populated to help determine the best option for you.
These types of dynamic, intelligent forms rely on a process called conditional logic, which allows you to:
- Show and/or hide specific fields
- Provide and/or remove payment options
- Display custom text or values based on selections
- Offer a subscription or hide this option for users who have already subscribed
- Display a specific discount or offer to users who qualify
And several other options that can streamline your user’s experience while enabling you to collect the most relevant and valuable information possible.
Conditional logic allows you to provide your visitors with smart, efficient, and effective web forms that are current and engaging, generating valuable conversions for you and your business.
Protect your site with reCAPTCHA.
Another way to enhance your web forms is by implementing reCAPTCHA for security and scam/abuse prevention.
reCAPTCHA is a type of CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) that is easy for real site users (humans) while protecting the web form from bots and other malicious software. This secures and protects your website from spam, malicious activity, and abusive traffic without restricting or inconveniencing your real human visitors.
Google’s reCAPTCHA service uses an advanced risk analysis engine to create and improve adaptive challenges and tests that deter and block automated software while letting your valid users continue easily.
Let’s discuss how we can enhance your web forms.
If you’re interested in enhancing your web forms for a better user experience and for more valuable conversions, contact us today. Our team will discuss what web forms you are currently using or should be using, and how we can implement these three key features (and other strategies) to provide an optimal form experience for your visitors.