The habits and preferences of consumers online are constantly evolving. And in order to keep up with their consumers and continue to successfully market and sell their products, the ecommerce design trends have to evolve with their consumers’ habits.
If your online store is in need of a facelift or you’re looking for new ways to sell to your target audience, here are three of the biggest ecommerce design trends for 2020!
Motion graphics and advanced visuals.
One of the biggest (and most effective) trends in ecommerce design is the use of advanced visuals. Instead of using one or several static images to showcase a product, brands are using videos, cinemagraphs, and animations to provide a more dynamic and immersive shopping experience.
Motion graphics offer several benefits to both the buyer and the seller, as they grab the attention of the consumer while giving a more realistic or accurate look at the product. For example, a model doing a 360° turn or performing some type of movement in an article of clothing will better showcase the fit and flexibility of the item than a still photo from a singular angle. Or, if you’re selling a cosmetic or skincare product, a quick demonstration of the product being used or applied will better showcase the texture, color, or formula of the product than a static photo would.
Not only are motion graphics more aesthetically pleasing and exciting to look at—they provide the consumer with an engaging shopping experience, that often feels as if they were looking at the product in person.
Landing page meets product page.
Traditional ecommerce sites were designed around the idea that consumers will always start at the homepage of the site and then navigate to the product they are interested in. This is still true for many shoppers, but as digital marketing and paid ads have evolved over the years, more direct approaches have developed that bypass the homepage entirely.
With paid ads and social media posts, you can direct consumers straight to the page of the product. The beauty of this is that it saves your consumer some steps and puts the product directly in front of them, but this can also result in them missing out on some important content and information from your homepage.
To remedy this, ecommerce designers have begun to design product pages that include elements and layouts typically found on landing pages. This can be done for a single product or a category of products, and this approach provides the visitor with everything they need to know about your product or category and your online store. Unlike true landing pages, these product pages still include clear navigation to the rest of your site and is internally linked. But whether your shopper visits your product page from your homepage or directly from an ad or social post, your shopper will always have the most convenient and enjoyable shopping experience possible.
Content written by humans.
In most industries, content and brand messaging has usually taken a formal approach that often feels rigid and mechanical. And while this approach is still appropriate in many cases for many industries, today’s ecommerce designers are opting for more personal content.
Depending on the product you’re offering, the tone of voice in your copy can take a gentle, sensitive approach or maybe an excited, enthusiastic one. You can list benefits, address concerns, give advice, or make suggestions in ways that feel human-to-human, instead of bullet lists and technical sentences that remove any personality or humanity from the information, resulting in a computer-to-human feel.
When writing your CTAs (calls-to-action), USPs (unique selling propositions), descriptions, and other content, don’t hesitate to inject your passion, enthusiasm, and expertise into your content. Instead of using the voice of a kiosk salesman who is simply trying to push a product and meet a quota, take the position of a genuine trusted advisor by informing the consumer of the value of the product and how it can benefit them personally.
Give your consumers the best shopping experience.
If you have an ecommerce site that you’d like to improve or are interested in opening up a new online store, contact us today. Our team of web design & development experts would love to discuss your products and find the best approach to give your consumers the best possible shopping experience.