Last week we talked about the essential digital marketing tools for 2020, and we discussed the necessity of paid advertising. While most successful brand and business understand the importance of paid advertising and are taking advantage of its benefits, there are still some who don’t understand just how vital it is.
When you pay for traditional marketing such as a TV or radio ad, a print out in a newspaper or magazine, a billboard on the busiest road in town, postcards and letters to mail out to residents in your area, you may be increasing your brand awareness by familiarizing potential clients or customers with your product or service. But beyond that, there really isn’t a way to track what leads those methods of traditional advertising are bringing you, so you can’t accurately calculate the value of your ad spend and your ROI. And, since convenience is king, your potential client or customer can’t click your phone number on a billboard or visit your website by clicking your flyer.
Using paid advertising means you’re putting that same valuable information in front of those who are searching for it or who are likely to engage with it. And, you’re making it as convenient as possible for the user to access more information and contact you directly by clicking through the ad and arriving on your website or landing page, or even clicking your phone number to call you or your address to find you.
The level of visibility and convenience that digital marketing provides you and your potential client or customer is absolutely unmatched by traditional marketing, and paid ads are the #1 tool to achieve this. Google Ads is among the most popular and the most effective paid advertising platform available, so let’s talk about what it can do for you and why you should use it.
How Google Ads work.
Google Ads (formerly known as Google AdWords) is Google’s advertising system. Advertisers (brands or businesses) can bid on specific keywords so that their clickable ads appear in Google’s search results. Depending on the competitiveness of each keyword, the relevancy of each keyword to your brand or business’ product or service, and the determined ad spend and bid amount, your ads can significantly increase your visibility, traffic, and conversions.
Why you should use Google Ads.
Google isn’t just a brand or a search engine. Google is a verb. When you’re looking for anything, whether it’s a place, a product, or a solution to a problem, you Google it.
This has made Google the world’s leading search engine. Here are just a few statistics that prove just how powerful Google really is:
- Google has over 90% of the search engine market share worldwide.
- Google has over 246 million unique daily visitors
- Google has approximately 3.5 billion daily interactions
So when it comes to online marketing, Google is the place to start. if you’re not optimizing your content to appear in organic searches and if you’re not utilizing paid Google Ad campaigns, you’re missing out on a huge number of potential clients and customers.
When your website is listed on the search engine results page organically and with a paid Google Ad at the same time, this is a fantastic way to increase your brand awareness and your credibility. When a searcher sees you are listed twice (or more) and your product, service, or content is relevant to their search, they’re more likely to value you and take you seriously.
Search engine optimization and organic results are vital, but it can be a slow process and can take time to see significant results. When you utilize Google Ads, you get instant visibility with instant results.
How to start using Google Ads.
As a brand or business, there are two primary ways to integrate Google Ads into your digital marketing: hire a specialist to work for you in house, or hire a digital marketing agency.
Paid ads are not simply something that you can set and forget. Successful ad campaigns on any platform must be monitored, evaluated, and managed frequently and regularly to ensure that they are at maximum performance. Things like bidding strategies, keyword selections, and target locations can require adjustments, and analyzing reports with a professional understanding ensures that these adjustments improve the campaign.
We know that you’re great at what you do. That’s why you’re in business, and that’s why you want to increase your traffic (online or in person) and increase your conversions, so that you can increase your revenue and keep doing what you love to do! So you shouldn’t have to spend valuable time trying to figure out, set up, and maintain ad campaigns on your own, and risk losing valuable ad spend by not setting up the most efficient and effective campaigns possible.
That is why we recommend hiring a specialist to oversee your ad campaigns in house, or hiring an agency to manage these ads for you and report to you regularly. This means that you don’t have to stress over the set up or maintenance, you can rest assured that your ad spend is being used efficiently and effectively, and you can relish those fantastic reports showing you your increased impressions, clicks, and conversions.
Let us take your business to the next level with Google Ads.
We are a digital marketing agency that expertly implements paid advertising, content marketing, search engine optimization, and other online marketing strategies to help your business earn top rankings and reach your full online potential. This includes Google Ads!
Our custom Google Ad strategies will increase your online visibility, help you reach your target audience, and increase your traffic, leads, conversions, and revenue. Contact us today and let’s discuss your new Google Ad campaign.