Two weeks ago we talked about the essential digital marketing tools for 2020, and last week we discussed Google Ads as one of those tools. But Google Ads isn’t your only paid advertising option – Facebook Ads is equally valuable and effective.
For maximum results, your brand or business should be utilizing both platforms to reach your target audiences, but for today, let’s talk about Facebook Ads, what it can do for you and why you should use it.
How Facebook Ads work.
Facebook advertising helps brands and businesses connect with their target audiences, those who are most likely interested in their content, and those who are most likely to engage in their products or services. When you create an Ad on Facebook, it is served to a Facebook audience based on activities, demographics, profile data, and device usage. This is a highly effective way to increase your brand or business visibility, traffic, conversions, and revenue.
Why you should use Facebook Ads.
Facebook is the world’s leading social networking platform, and the brand also owns Facebook Messenger (of course), WhatsApp, and Instagram. Here are just a few statistics that prove just how big Facebook really is:
- Facebook has an average of 1.5 billion daily active users
- Facebook has over 2 billion monthly active users
- On average, 5 new Facebook profiles are created every second
But Facebook is not just a social network, it’s also an advertising platform. And it’s arguably the largest, second only to Google. If you’re not utilizing Facebook to promote your brand or business, your products or services, and your blog posts, you’re missing out on a huge opportunity to connect with your target audience and increase your client-base.
How to start using Facebook Ads.
When it comes to implementing Facebook Ads, we highly suggest either hiring a specialist to work for you in-house, or hiring a digital marketing agency.
To ensure that they are working effectively, Facebook Ads need to be monitored and evaluated regularly, and then adjusted to ensure that they are at maximum performance. Bid amounts, keywords, and target audiences may need to be adjusted, and having a professional understanding of data reports is essential to making the most out of these adjustments.
No matter the nature of your brand or business, increasing traffic (online or in person) and conversions are essential to maintaining and increasing your revenue. But you shouldn’t have to allocate valuable time trying to master your ad campaigns or risk losing valuable ad spend by not having the most efficient and effective strategies.
When you hire a specialist to oversee your Facebook ads in-house, or when you hire a digital marketing agency to manage these campaigns for you, you don’t have to worry about the set up or maintenance. You will receive regular updates and reports on the success of your ad campaigns, and can rest assured that your digital marketing budget is being used efficiently and effectively, increasing your impressions, clicks, and conversions with each ad.
Let us leverage the full potential of your Facebook Ads.
Our digital marketing experts utilize paid advertising, content marketing, search engine optimization, email marketing, and other online marketing strategies to help your business earn top rankings and reach your full online potential. This includes Facebook Ads!
Our Facebook Ad strategies will increase your online visibility, help you reach your target audience, and increase your traffic, leads, conversions, and revenue. Contact us today and let’s discuss your new Facebook Ad campaign.
Request a free consultation today!