Conversion funnels are your number one tool for generating traffic, building a list of potential clients or customers, and converting these prospects into buyers or consumers. In order to craft a successful conversion funnel, it’s important to understand the key elements and components and the flow of a healthy funnel.
The top of the funnel: raising brand awareness.
Before you can sell someone your product or service, it is crucial that the potential buyer be aware of your brand. When a potential client or customer enters your conversion funnel, they may have a vague idea of who you are, or they may have never heard of you at all. The top of the funnel is your opportunity to introduce your brand and to establish credibility and trust with them.
Consider your decision-making process when it comes to purchasing a product or service. Whether you already know what you’re looking for or you’re offered a solution to a problem you didn’t realize that you had, you’re most likely to purchase a product or service from a brand or business that you already know and trust. Or, if you don’t have a reputable name in mind, you’ll ask around or do some research until you find one that you feel most safe purchasing from.
The top of the funnel is your opportunity to introduce yourself and establish this relationship with your potential client or customer.
This is mainly done through consistent branding, simple but effective content, a fully optimized website and landing pages, and great reviews from satisfied clients and customers. We’ll dive into these steps next week, so stay tuned!
The middle of the funnel: piquing their interest.
Once your potential client or customer is familiar with your brand or business, they’ll begin to wonder what you have to offer them. This is when you will begin to turn visitors into leads by piquing their interest in your product or service.
Most visitors in this stage are considering whether they should engage or walk away, and they may not be ready to make the purchase or request the service right away. So this is the most ideal time to pique their interest and gather information about them so that you can follow up with them. In exchange for providing you with their email address or contact information, you can offer more information, offer an incentive, and present the value of your product or service as a solution to their problem or need.
While the potential client or customer hasn’t quite reached the stage where they will decide whether or not they want to make a purchase, they’re considering whether or not it’s a purchase they’re interested in making. This is your chance to show them the value of your product or service.
To guide visitors through this funnel stage, you’ll need to implement lead magnets and follow up campaigns that further connect you to the potential client or customer, which we’ll cover in next week’s post!
The bottom of the funnel: making the conversion.
You’ve introduced you brand or business to the potential client or customer, and you’ve successfully piqued their interest in your product or service. Congratulations! You’ve reached the third and final stage of the funnel. Now is your chance to make the sale!
When a visitor makes it this far in the funnel, it means that they’ve decided to trust your brand or business, have found value in your product or service, and have now entered the decision-making stage. They’ve provided you with an email or other method of contact information, and you’ve used a strong follow-up strategy to bring them back to your site to seal the deal. This is when they’ll really begin to evaluate the full benefits of your product or service, research it’s value and your competitors, and consider how easy it is to purchase this product or service from your brand or business.
The bottom of the funnel is when you guide them towards the final step of making the purchase, and providing them with an awesome product or service.
There are several ways to seal the deal and close the sale with a new buyer or consumer, depending on your product, service, and target audience. We’ll discuss this next week, too!
Creating and maintaining a healthy conversion funnel.
While there are three key parts of a healthy conversion funnel, it takes several steps to craft a successful one and keep it flowing easily and efficiently. Next week, we’ll be discussing those five steps and the vital importance of each one, so that you can get started and increase your sales revenue!
But you don’t have to tackle this process alone! Our team of experts is here to research your target audiences, strategize funnel methods, create and optimize intentional content, and help you make the highest possible number of sales.