Digital market research.

Identify and target the right audiences with comprehensive digital market research.

MacBook with digital market research icon

We discover the right audiences so you can turn them into valuable customers.

Strategic digital marketing initiatives are vital to the growth and success of any business, and that starts with thorough digital market research. By discovering, identifying, and understanding the unique members and behaviors of your target audiences, you can develop strategic digital marketing campaigns that effectively target them.

Our digital marketing experts perform intensive digital market research to determine who is in your primary and secondary audiences, what traits and behaviors are unique to those audience members, and what marketing strategies you can use to most effectively market to them.

Comprehensive data

Our research provides you with thorough, comprehensive data on your industry, target audiences, and top competitors that can be used to fuel any of your digital marketing efforts, including paid ads, (SEO) search engine optimization, and content marketing.

Buyer personas

Understanding how members of your target audiences behave, browse, and buy online will help you target them accurately, give them the best user experience, and generate more valuable, relevant conversions.

The right fit

Thorough market research and clear buyer personas help you find and market to the customers who are the right fit for your business. And when customers are the right fit for your business, you can build trust and long term loyalty.

Return on investment

When you use strategic research and fine-tuned target audiences in your digital marketing initiatives, you are able to generate more valuable leads and conversions that give you a more satisfying return on your investment.

Get the digital market research you need.

Comprehensive digital market research is the foundation of every successful campaign.

What is a buyer persona?

A buyer persona represents your ideal consumer(s), identifying and outlining their unique demographics, behaviors, pain points, motivations, and more.

Can’t I just target anyone?

Your product isn’t meant for everyone, and not everyone will be interested. Broad, unspecified audiences yield significantly lower lead and conversion rates than target audiences, which means a lower return on your investment and ad spend.

Where do you get this data?

We use professional digital marketing software, industry-standard tools, and proven research techniques to gain insights on each unique industry, market, audience, and trend that is relevant to your business.

Review stars

"We knew we had a great product that we believed in, but we weren’t sure how to get it in front of the right people to buy it. SMARTBIZ DESIGN helped us identify our target audiences and gave us thorough, comprehensive information about the digital market research they performed for us. We wouldn’t have been able to market our product, let alone make a sale, without their help."

Our experts have the research & data to take your digital marketing initiatives to the next level.