As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses who are just starting to invest in their digital marketing, and they want to know if and why SEO is important. Because search engine optimization doesn’t typically yield immediate results, they question…

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A hand drawing a sad face, a content face, and a happy face on a yellow wall.

When it comes to your website, your user experience determines how a person feels when they visit and interact with your site. Also referred to as UX, user experience relies on several important components, and the quality of those components directly affects the quality of your users’ experiences. These key components include: Value. Does your…

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A customer filling out a contact form on a website.

Forms are a great way to generate leads and conversions, and they come in a variety of styles. But regardless of what lead you desire and what type of form you use, you want to ensure that it works properly, and that you’re making every effort to maximize leads and conversions. In today’s blog, we…

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A yellow bar graph showing increasing success. A hand holds the last bar, which is an upward arrow for continued growth.

An ecommerce website is one of the best ways for a brand or business to market and sell products to their customers. The consumer doesn’t have to take time out of their hectic lives and spend their energy trying to track down the product in a store–they can simply go online from the comfort of…

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A man grinning and covering his eyes with his hands.

If your brand or business has ever had a special announcement to make such as an offer, an event, a new product or service, or a change in operations, you might have placed a temporary banner on your homepage or on your entire site. Banners are a commonly used way to make this type of…

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A hand drawing a lightbulb on yellow paper.

When it comes to any digital or traditional marketing campaign, generating leads is one of the most desirable outcomes. Building brand awareness, increasing brand authority and trust, increasing engagement on social platforms, and generating interest are all highly valuable and vital to your business’ continued success, but the ultimate goals are to generate leads and…

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A local business owner hanging a sign on the business door announcing that they are closed for social distancing.

This is a challenging, confusing, and truly uncertain time for everyone as COVID-19 continues to affect the health and safety of individuals all over the world. We are all taking the precautions and measures that we can, and these vital efforts help limit and control the spread of the virus. But while these social-distancing and…

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Two white talk bubbles on a blue background.

The way we communicate and interact with one another has evolved with the digital age. Instead of taking the time to call and talk (or leave a voicemail and wait patiently for a call back), we often opt to send a text message or an email and await a response, which usually arrives quickly. Companies…

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A graph chart on an easel.

Web forms are a common, effective, and highly beneficial feature that brands and businesses use to connect with prospects, and on Monday we discussed three specific types of web forms that generate conversions for SMBs in any industry or market. Most web forms are placed strategically within a conversion funnel or lead generation process, eliciting…

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A green button on a laptop keyboard that says "Contact us"

Web forms are a common and effective feature for websites, and brands and businesses use them for a number of reasons—collect contact information, receive questions or feedback, give opportunities to subscribe to a mailing list or register for an event, and more. These forms take potential customers through the lead flow process to help businesses…

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Studies have shown that mobile devices account for half of all web traffic globally. This statistic might indicate that the responsive version of a website is equally as important as its main desktop version, but there are other statistics that prove that responsive design can have a greater effect on your users’ experience and your…

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A close up of meta code for a website.

Last week we discussed what pages are essential to any website regardless of its industry, as well as the important nature of the site’s header and footer. Today in our third and final installment of our “site essentials” blog series, we’re discussing two SEO practices that are absolutely essential but get easily overlooked: meta descriptions…

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A website wireframe on a notepad.

On Monday, we discussed what pages are essential to any website, regardless of the industry. Two other essential site elements that we want to discuss are the header and the footer. A vast majority of websites have a header and a footer, even if they are minimal or unobtrusive, and they both serve important purposes…

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A web designer outlining a website wireframe on a glass drawing board.

Many entrepreneurs and SMB owners are interested in launching a website for their business but aren’t sure where to start. They don’t know what sites or features need to be included (or are unsure of what is possible), they don’t know what written or visual content they need to provide, and they don’t know how…

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A consumer using a laptop to shop online.

The habits and preferences of consumers online are constantly evolving. And in order to keep up with their consumers and continue to successfully market and sell their products, the ecommerce design trends have to evolve with their consumers’ habits. If your online store is in need of a facelift or you’re looking for new ways…

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A hacker hacking into a website.

Companies of every size and industry face the risk of being a victim of a cyber attack, regardless of where they host their website. Research has estimated that a cyber attack takes place every 39 seconds, so taking measures to secure and defend your site from these attempts is of the utmost importance. Why they…

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Screencapture of a website audit results.

Why an audit matters. When you create your website or make significant changes to it, search engines use algorithms to crawl each page of that site. These crawls determine how your site ranks for relevance, usability, and other factors. These algorithms assign a rank to each page, and that rank determines how high that page…

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Two hands connecting two white puzzle pieces over a yellow background.

As a web design and digital marketing agency, we regularly encounter SMB owners and entrepreneurs who express interest in bringing their business online (or taking their online presence to the next level) but they aren’t sure where to start. Some have websites that were built over a decade ago and that haven’t been updated to…

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Smartphones displaying data reports.

Whether your digital marketing is managed in house or outsourced to an agency, a lot of thought, time, and energy is invested into your initiatives. But the work doesn’t stop once that website, campaign, or social post is launched! Collecting and analyzing performance data is vital to the long term success of your digital marketing…

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