A customer filling out a contact form on a website.

Forms are a great way to generate leads and conversions, and they come in a variety of styles. But regardless of what lead you desire and what type of form you use, you want to ensure that it works properly, and that you’re making every effort to maximize leads and conversions. In today’s blog, we…

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A yellow bar graph showing increasing success. A hand holds the last bar, which is an upward arrow for continued growth.

An ecommerce website is one of the best ways for a brand or business to market and sell products to their customers. The consumer doesn’t have to take time out of their hectic lives and spend their energy trying to track down the product in a store–they can simply go online from the comfort of…

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A man grinning and covering his eyes with his hands.

If your brand or business has ever had a special announcement to make such as an offer, an event, a new product or service, or a change in operations, you might have placed a temporary banner on your homepage or on your entire site. Banners are a commonly used way to make this type of…

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An "upcoming events" blurb on an orange brick wall.

Is your business hosting a special event? It could be a grand opening or reopening, a celebration, a gala, a blowout sale, or a new product launch. Your event might be open to the general public or exclusive to loyal customers, partners, and/or associates. Perhaps there is a ticket cost, or admission is free (with…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A local business owner hanging a sign on the business door announcing that they are closed for social distancing.

This is a challenging, confusing, and truly uncertain time for everyone as COVID-19 continues to affect the health and safety of individuals all over the world. We are all taking the precautions and measures that we can, and these vital efforts help limit and control the spread of the virus. But while these social-distancing and…

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One white rubber duck separated from a group of yellow rubber ducks.

With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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A hand holding a megaphone in front of a light blue background.

Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A man using a laptop to look at content on various channels.

Whether you are regularly blogging or just adding fresh, exciting content to your site a few times a year, you have likely invested a significant amount of thought, time, and resources into your content. You may be writing content that is informative, authoritative, and trustworthy. Or, you may have top-quality photos, videos, or infographics that…

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Two white talk bubbles on a blue background.

The way we communicate and interact with one another has evolved with the digital age. Instead of taking the time to call and talk (or leave a voicemail and wait patiently for a call back), we often opt to send a text message or an email and await a response, which usually arrives quickly. Companies…

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