Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A man using a laptop to look at content on various channels.

Whether you are regularly blogging or just adding fresh, exciting content to your site a few times a year, you have likely invested a significant amount of thought, time, and resources into your content. You may be writing content that is informative, authoritative, and trustworthy. Or, you may have top-quality photos, videos, or infographics that…

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A SMB owner thinking about emails.

Customer retention is a valuable and essential goal for any business looking to increase their revenue and sustain their growth, since customer loyalty results in repeated purchases and valuable referrals. And luckily, retaining existing customers is significantly less expensive than acquiring new ones—sometimes 5-25x less! One of the best ways to cultivate customer loyalty is…

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Building blocks with upwards arrows.

In digital marketing, every effort counts and every initiative has value. But organic search alone is not enough to drive traffic to your website. You can produce top-quality content that is highly relevant to your target audience’s search queries or social habits, but if you’re only using keyword optimization or simply sharing these posts from…

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Smartphones displaying data reports.

Whether your digital marketing is managed in house or outsourced to an agency, a lot of thought, time, and energy is invested into your initiatives. But the work doesn’t stop once that website, campaign, or social post is launched! Collecting and analyzing performance data is vital to the long term success of your digital marketing…

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A professional baker filming a baking tutorial

In our advanced guide to visual content last November, we touched on creating (or purchasing) videos and how to use them. Video content has consistently increased in popularity over recent years and will continue to be one of the leading forms of visual content for years to come. Because of its continual importance and ever…

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"Who is your audience?" written on a blackboard in chalk

When it comes to marketing your product, service, or business as a whole (traditionally and digitally), it is essential to have a solid understanding of who your target audience is and how to effectively market to them. Different demographics have unique ways of communicating, browsing, and purchasing, so it is important to know who your…

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A frustrated business owner pulling on his hair

Entrepreneurs, small business, and large companies alike encounter various pain points every day, regardless of industry or business venture. Some pain points are common and have practical solutions, while others are less predictable or more challenging to resolve. One area that SMBs and entrepreneurs experience pain points is in their digital marketing. While the entrepreneur…

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A marketing agency team meeting to discuss strategies

When it comes to digital marketing, many new or inexperienced businesses are unsure of where to start. Some businesses use an in-house marketing team to handle all of their marketing affairs. Other businesses use a marketing agency for all of their digital marketing needs. And some use a combination of both approaches, keeping some campaigns…

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A talk bubble saying "branding" on a blue background

Sometimes brand messaging can be a challenge. You know the ins and outs of your company, of course, and you know what you want to communicate to your customers, but you just can’t figure out how to say it in a way that grabs their attention. It’s easy to want to come up with catchy…

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