A hand pointing to a conversion funnel on a tablet.

Conversion funnels are a vital part of any digital marketing initiative, and they are the path through which you generate leads and conversions for your business. But many businesses will establish a conversion funnel and never evaluate it again, let alone improve it or fix it’s weak points. If you’re unsure if your funnel is…

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Wooden blocks representing people connected by a grid of white lines.

Have you ever written a great blog post, recorded an engaging podcast episode, taken a beautiful photo, created an awesome graphic, or filmed a stellar video that you invested time, energy, and creativity into, just to receive a disappointing amount of engagement or a lack of engagement altogether? You know you’ve created content that you…

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A live video stream feed displayed on a smartphone.

A video is a great way to pique your followers interest and keep their attention, and it’s even better when that video is live. But many brands and entrepreneurs are hesitant to try a live video, afraid that they may not know what to say and might end up sitting in awkward silence with their…

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A blogger writing a blog on a laptop.

With the influx of podcasts and video content in the past few years, many entrepreneurs and brands question if blogs are still relevant. They worry that a blog may not be worth their time or effort, because it may not gain readers (and more importantly, may not generate leads). But if a blog is well-written,…

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A calculator that says "free" on it's screen in bright green letters.

Advertising is valuable to any brand or business, especially online. And while most effective digital marketing campaigns require initial investments and professional research, strategy, and management, there are a few advertising tricks that you can do for free to help generate brand awareness and broaden your online presence. Post valuable content on social media. One…

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A piggy bank on a yellow background.

Digital marketing is essential for any business, and many digital marketing campaigns and initiatives should be developed and managed by a professional agency or in-house expert to ensure optimal results and ROI. But there are a few effective digital marketing efforts that you can make on your own with a minimal budget to help grow…

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A gold trophy spilling gold stars over a blue background.

Running a contest on one or several social platforms is a way to increase your followers, your engagement, and your brand awareness. A contest gives your current followers an incentive to engage more with your content and share it with others, and incentivizes others to follow and start engaging. You can also use the contest…

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A business owner managing their social media profile on their cellphone. Follower, likes, and comment counts show in little talk bubbles.

Whether you’re wanting to build your brand’s social platform or want to grow your personal social network, gaining followers on any social platform is an important and valuable goal. The more followers you have, the more individuals you are able to deliver your content to, building your brand awareness, trust, and industry authority. If a…

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A hand drawing a lightbulb on yellow paper.

When it comes to any digital or traditional marketing campaign, generating leads is one of the most desirable outcomes. Building brand awareness, increasing brand authority and trust, increasing engagement on social platforms, and generating interest are all highly valuable and vital to your business’ continued success, but the ultimate goals are to generate leads and…

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Digital marketing icons on building blocks.

A digital marketing campaign is a strategic initiative to reach a specific goal for your business. That goal could be to build brand awareness or increase sales, and that strategy might include paid ads on search engines, social media, content optimization, and a landing page on a website. When it comes to creating and developing…

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