As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses who are just starting to invest in their digital marketing, and they want to know if and why SEO is important. Because search engine optimization doesn’t typically yield immediate results, they question…

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A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

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A phone screen displaying the Google My Business app where business owners can manage their profile.

With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right? Google My Business (also known as GMB) is a free Google tool that allows you to manage how…

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A hand drawing a sad face, a content face, and a happy face on a yellow wall.

When it comes to your website, your user experience determines how a person feels when they visit and interact with your site. Also referred to as UX, user experience relies on several important components, and the quality of those components directly affects the quality of your users’ experiences. These key components include: Value. Does your…

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A hand pointing to a conversion funnel on a tablet.

Conversion funnels are a vital part of any digital marketing initiative, and they are the path through which you generate leads and conversions for your business. But many businesses will establish a conversion funnel and never evaluate it again, let alone improve it or fix it’s weak points. If you’re unsure if your funnel is…

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An "i" for information in a talk box.

Are you writing, optimizing, and placing custom meta descriptions on your site? Whether it’s a blog post or a page of your website, the meta description can make all the difference when your link is displayed in a SERP (search engine results page). If you want to generate optimal and valuable organic traffic, here is…

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A blogger writing a blog on a laptop.

With the influx of podcasts and video content in the past few years, many entrepreneurs and brands question if blogs are still relevant. They worry that a blog may not be worth their time or effort, because it may not gain readers (and more importantly, may not generate leads). But if a blog is well-written,…

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A calculator that says "free" on it's screen in bright green letters.

Advertising is valuable to any brand or business, especially online. And while most effective digital marketing campaigns require initial investments and professional research, strategy, and management, there are a few advertising tricks that you can do for free to help generate brand awareness and broaden your online presence. Post valuable content on social media. One…

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An orange typewriter on a blue table, with product description written on the page.

Whether you’re launching a new product to your ecommerce store or you want to improve your current product listings, you want your product descriptions to generate considerable revenue. When a prospective customer visits your product for the first time, they’re going to look at your product description to learn about it and determine if it’s…

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Letter blocks that spell out "keywords" on an orange background.

Keywords are words or phrases that indicate what a website page or blog post is about. These terms help search engines rank your content for organic search and help those search engine users find content that is relevant to their queries.  For example, if someone searches for “wedding photographer” the SERP (search engine results page)…

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An "upcoming events" blurb on an orange brick wall.

Is your business hosting a special event? It could be a grand opening or reopening, a celebration, a gala, a blowout sale, or a new product launch. Your event might be open to the general public or exclusive to loyal customers, partners, and/or associates. Perhaps there is a ticket cost, or admission is free (with…

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A local business owner hanging a sign on the business door announcing that they are closed for social distancing.

This is a challenging, confusing, and truly uncertain time for everyone as COVID-19 continues to affect the health and safety of individuals all over the world. We are all taking the precautions and measures that we can, and these vital efforts help limit and control the spread of the virus. But while these social-distancing and…

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Google Ads logo on a smartphone screen.

With over 75,000 queries per second, 246 million unique visitors, and 3.5 billion daily interactions, Google is the leading search engine and has been since it launched in 1998. Google is unmatched in quality, innovation, and usability, and it is the preferred search engine for nearly 9 out of 10 mobile users. While Google has…

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Three wooden blocks with faces. A mans hand is moving the sad face block forward.

A vast majority of customers and consumers look at online reviews before making a purchase decision—97%, to be exact. If you’re receiving positive, satisfied, and doting reviews from your existing customers, this is great news, because your future potential customers are likely to read them and be encouraged to make a purchase. But what about…

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One white rubber duck separated from a group of yellow rubber ducks.

With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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A hand holding a megaphone in front of a light blue background.

Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A purple neon sign on a brick wall that says "directory".

Studies have shown that four out of five consumers use search to find information about local brands and businesses. So, if you haven’t optimized your business for local search, you could be missing out on 80% of your potential consumers. Local SEO is as important as any other SEO or digital marketing initiative if you…

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