With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A purple neon sign on a brick wall that says "directory".

Studies have shown that four out of five consumers use search to find information about local brands and businesses. So, if you haven’t optimized your business for local search, you could be missing out on 80% of your potential consumers. Local SEO is as important as any other SEO or digital marketing initiative if you…

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Studies have shown that mobile devices account for half of all web traffic globally. This statistic might indicate that the responsive version of a website is equally as important as its main desktop version, but there are other statistics that prove that responsive design can have a greater effect on your users’ experience and your…

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A close up of meta code for a website.

Last week we discussed what pages are essential to any website regardless of its industry, as well as the important nature of the site’s header and footer. Today in our third and final installment of our “site essentials” blog series, we’re discussing two SEO practices that are absolutely essential but get easily overlooked: meta descriptions…

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Screencapture of a website audit results.

Why an audit matters. When you create your website or make significant changes to it, search engines use algorithms to crawl each page of that site. These crawls determine how your site ranks for relevance, usability, and other factors. These algorithms assign a rank to each page, and that rank determines how high that page…

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Two hands connecting two white puzzle pieces over a yellow background.

As a web design and digital marketing agency, we regularly encounter SMB owners and entrepreneurs who express interest in bringing their business online (or taking their online presence to the next level) but they aren’t sure where to start. Some have websites that were built over a decade ago and that haven’t been updated to…

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A landing page displayed on a desktop computer, a laptop, a tablet, and a smartphone.

In September we discussed the power of a great landing page. A landing page is a highly valuable marketing tool, and it’s vitality isn’t going away in 2020. So, we wanted to share some tips and trends to help you nail your landing pages this year! 1. Keep it simple. When it comes to landing…

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A neon sign that says "Myths Facts" in a talk box

Search engine optimization (SEO) has changed quite a bit over the last decade. Google frequently releases updates and makes adjustments to their search engine, and the processes of optimization often have to be adjusted accordingly. This requires marketers to stay up-to-date and educated on each update to adapt their SEO strategies accordingly. While SEO has…

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A frustrated business owner pulling on his hair

Entrepreneurs, small business, and large companies alike encounter various pain points every day, regardless of industry or business venture. Some pain points are common and have practical solutions, while others are less predictable or more challenging to resolve. One area that SMBs and entrepreneurs experience pain points is in their digital marketing. While the entrepreneur…

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