A purple neon sign on a brick wall that says "directory".

Studies have shown that four out of five consumers use search to find information about local brands and businesses. So, if you haven’t optimized your business for local search, you could be missing out on 80% of your potential consumers. Local SEO is as important as any other SEO or digital marketing initiative if you…

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A close up of meta code for a website.

Last week we discussed what pages are essential to any website regardless of its industry, as well as the important nature of the site’s header and footer. Today in our third and final installment of our “site essentials” blog series, we’re discussing two SEO practices that are absolutely essential but get easily overlooked: meta descriptions…

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Two hands connecting two white puzzle pieces over a yellow background.

As a web design and digital marketing agency, we regularly encounter SMB owners and entrepreneurs who express interest in bringing their business online (or taking their online presence to the next level) but they aren’t sure where to start. Some have websites that were built over a decade ago and that haven’t been updated to…

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Building blocks with upwards arrows.

In digital marketing, every effort counts and every initiative has value. But organic search alone is not enough to drive traffic to your website. You can produce top-quality content that is highly relevant to your target audience’s search queries or social habits, but if you’re only using keyword optimization or simply sharing these posts from…

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A landing page displayed on a desktop computer, a laptop, a tablet, and a smartphone.

In September we discussed the power of a great landing page. A landing page is a highly valuable marketing tool, and it’s vitality isn’t going away in 2020. So, we wanted to share some tips and trends to help you nail your landing pages this year! 1. Keep it simple. When it comes to landing…

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A marketing agency team meeting to discuss strategies

When it comes to digital marketing, many new or inexperienced businesses are unsure of where to start. Some businesses use an in-house marketing team to handle all of their marketing affairs. Other businesses use a marketing agency for all of their digital marketing needs. And some use a combination of both approaches, keeping some campaigns…

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A question mark in a talk bubble on a yellow background

Branding and marketing… Are they the same? Are they interchangeable? Can my business succeed without them? The short answer: no, no, and no. Branding and marketing are two very different (yet equally important) methods of promoting a company, and in order to build and maintain a successful business, it’s important to understand the difference between…

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A sad emoji, a neutral emoji, and a happy emoji

One thing a lot of business owners ask about is reviews. Why are they important? How do you get them? What do you do with them? One company can be swimming in reviews while another company may struggle to just get a few. And while there’s no magic formula to getting reviews (and no way…

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Open sign on a local business

In our post about the essential digital marketing tools of 2020 three weeks ago, and explained that one of these tools is local search engine optimization (SEO). Local SEO can be easily overlooked by brands or businesses who are handling their digital marketing and SEOs themselves, but since 46% of all searches performed on Google…

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