With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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Whether you are an SMB, an SME, or a larger enterprise, you are constantly using digital marketing practices and initiatives to reach your target audiences, generate leads and conversions, and increase revenue. For newer businesses, the goal of these initiatives is to build brand awareness, interest, and trust. For businesses who are well-branded, well-known, or…

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A man using a laptop to look at content on various channels.

Whether you are regularly blogging or just adding fresh, exciting content to your site a few times a year, you have likely invested a significant amount of thought, time, and resources into your content. You may be writing content that is informative, authoritative, and trustworthy. Or, you may have top-quality photos, videos, or infographics that…

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A SMB owner thinking about emails.

Customer retention is a valuable and essential goal for any business looking to increase their revenue and sustain their growth, since customer loyalty results in repeated purchases and valuable referrals. And luckily, retaining existing customers is significantly less expensive than acquiring new ones—sometimes 5-25x less! One of the best ways to cultivate customer loyalty is…

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A close up of meta code for a website.

Last week we discussed what pages are essential to any website regardless of its industry, as well as the important nature of the site’s header and footer. Today in our third and final installment of our “site essentials” blog series, we’re discussing two SEO practices that are absolutely essential but get easily overlooked: meta descriptions…

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A web designer outlining a website wireframe on a glass drawing board.

Many entrepreneurs and SMB owners are interested in launching a website for their business but aren’t sure where to start. They don’t know what sites or features need to be included (or are unsure of what is possible), they don’t know what written or visual content they need to provide, and they don’t know how…

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Two hands connecting two white puzzle pieces over a yellow background.

As a web design and digital marketing agency, we regularly encounter SMB owners and entrepreneurs who express interest in bringing their business online (or taking their online presence to the next level) but they aren’t sure where to start. Some have websites that were built over a decade ago and that haven’t been updated to…

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Hands holding up newspapers

As a digital marketing agency, we focus a lot of our blog posts on how you can successfully market your brand or business in the digital world. But today we wanted to discuss traditional marketing strategies—what they are, how they work, and how you can use traditional marketing to grow your business and to enhance…

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A blue at sign (@) on a textured blue wall.

Since its inception, email marketing has been a highly effective marketing channel. It not only helps increase your revenue—it can help you build authentic connections with your customers. Here’s how you can start using email marketing to efficiently reach your customers and effectively market your business… Choose the right email marketing platform for your business.…

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A professional baker filming a baking tutorial

In our advanced guide to visual content last November, we touched on creating (or purchasing) videos and how to use them. Video content has consistently increased in popularity over recent years and will continue to be one of the leading forms of visual content for years to come. Because of its continual importance and ever…

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