A Google search query that says "Find my business online".

Have you ever searched online for a product or service and you were surprised to see that several of the top results were for the same brand or business? Perhaps you searched for “spin class near me” and the SERP (search engine results page) was dominated by your local indoor cycling studio, including links to…

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A hand pointing to a conversion funnel on a tablet.

Conversion funnels are a vital part of any digital marketing initiative, and they are the path through which you generate leads and conversions for your business. But many businesses will establish a conversion funnel and never evaluate it again, let alone improve it or fix it’s weak points. If you’re unsure if your funnel is…

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An "i" for information in a talk box.

Are you writing, optimizing, and placing custom meta descriptions on your site? Whether it’s a blog post or a page of your website, the meta description can make all the difference when your link is displayed in a SERP (search engine results page). If you want to generate optimal and valuable organic traffic, here is…

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Wooden blocks representing people connected by a grid of white lines.

Have you ever written a great blog post, recorded an engaging podcast episode, taken a beautiful photo, created an awesome graphic, or filmed a stellar video that you invested time, energy, and creativity into, just to receive a disappointing amount of engagement or a lack of engagement altogether? You know you’ve created content that you…

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A blogger writing a blog on a laptop.

With the influx of podcasts and video content in the past few years, many entrepreneurs and brands question if blogs are still relevant. They worry that a blog may not be worth their time or effort, because it may not gain readers (and more importantly, may not generate leads). But if a blog is well-written,…

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A calculator that says "free" on it's screen in bright green letters.

Advertising is valuable to any brand or business, especially online. And while most effective digital marketing campaigns require initial investments and professional research, strategy, and management, there are a few advertising tricks that you can do for free to help generate brand awareness and broaden your online presence. Post valuable content on social media. One…

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A piggy bank on a yellow background.

Digital marketing is essential for any business, and many digital marketing campaigns and initiatives should be developed and managed by a professional agency or in-house expert to ensure optimal results and ROI. But there are a few effective digital marketing efforts that you can make on your own with a minimal budget to help grow…

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An orange typewriter on a blue table, with product description written on the page.

Whether you’re launching a new product to your ecommerce store or you want to improve your current product listings, you want your product descriptions to generate considerable revenue. When a prospective customer visits your product for the first time, they’re going to look at your product description to learn about it and determine if it’s…

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A hand picking a yellow smiley face from a row of different emojis on a blue wall.

Any business that wants to sell their product or service wants to acquire new customers. It’s a no brainer. But are new customers your only focus? Research regarding new customers vs existing customers has shown that… Acquiring a new customer can cost five times more than retaining an existing one An existing customer is 50%…

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Letter blocks that spell out "keywords" on an orange background.

Keywords are words or phrases that indicate what a website page or blog post is about. These terms help search engines rank your content for organic search and help those search engine users find content that is relevant to their queries.  For example, if someone searches for “wedding photographer” the SERP (search engine results page)…

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A hand drawing a lightbulb on yellow paper.

When it comes to any digital or traditional marketing campaign, generating leads is one of the most desirable outcomes. Building brand awareness, increasing brand authority and trust, increasing engagement on social platforms, and generating interest are all highly valuable and vital to your business’ continued success, but the ultimate goals are to generate leads and…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 01 How to start a podcast."

Have you ever thought about creating a podcast? Maybe you want to use it as a platform to promote your brand or business, or as an outlet for you to talk about your industry as an entrepreneur and expert. A podcast is a great way for you to engage your audiences and connect with individuals…

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A business owner holding an envelop.

Email marketing is a highly effective way to reach existing customers and prospects. If you have a new product or ramping a special sale, you can inform your subscribers via email. If you’re taking a survey or conducting research, you can give them an opportunity to provide feedback on their experiences with your store, site,…

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A local business owner hanging a sign on the business door announcing that they are closed for social distancing.

This is a challenging, confusing, and truly uncertain time for everyone as COVID-19 continues to affect the health and safety of individuals all over the world. We are all taking the precautions and measures that we can, and these vital efforts help limit and control the spread of the virus. But while these social-distancing and…

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Google Ads logo on a smartphone screen.

With over 75,000 queries per second, 246 million unique visitors, and 3.5 billion daily interactions, Google is the leading search engine and has been since it launched in 1998. Google is unmatched in quality, innovation, and usability, and it is the preferred search engine for nearly 9 out of 10 mobile users. While Google has…

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Three wooden blocks with faces. A mans hand is moving the sad face block forward.

A vast majority of customers and consumers look at online reviews before making a purchase decision—97%, to be exact. If you’re receiving positive, satisfied, and doting reviews from your existing customers, this is great news, because your future potential customers are likely to read them and be encouraged to make a purchase. But what about…

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