A live video stream feed displayed on a smartphone.

A video is a great way to pique your followers interest and keep their attention, and it’s even better when that video is live. But many brands and entrepreneurs are hesitant to try a live video, afraid that they may not know what to say and might end up sitting in awkward silence with their…

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A hand picking a yellow smiley face from a row of different emojis on a blue wall.

Any business that wants to sell their product or service wants to acquire new customers. It’s a no brainer. But are new customers your only focus? Research regarding new customers vs existing customers has shown that… Acquiring a new customer can cost five times more than retaining an existing one An existing customer is 50%…

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A business owner managing their social media profile on their cellphone. Follower, likes, and comment counts show in little talk bubbles.

Whether you’re wanting to build your brand’s social platform or want to grow your personal social network, gaining followers on any social platform is an important and valuable goal. The more followers you have, the more individuals you are able to deliver your content to, building your brand awareness, trust, and industry authority. If a…

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A print ad poster on a busy city street.

An online presence is absolutely necessary for any business in the digital age, but that doesn’t mean you should forgo the traditional advertising strategies such as mail, broadcast, or print ads. There are many traditional marketing strategies that are still highly effective for reaching certain audiences, and when planned and developed professionally, they can complement…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 01 How to start a podcast."

Have you ever thought about creating a podcast? Maybe you want to use it as a platform to promote your brand or business, or as an outlet for you to talk about your industry as an entrepreneur and expert. A podcast is a great way for you to engage your audiences and connect with individuals…

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Three wooden blocks with faces. A mans hand is moving the sad face block forward.

A vast majority of customers and consumers look at online reviews before making a purchase decision—97%, to be exact. If you’re receiving positive, satisfied, and doting reviews from your existing customers, this is great news, because your future potential customers are likely to read them and be encouraged to make a purchase. But what about…

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One white rubber duck separated from a group of yellow rubber ducks.

With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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A consumer shopping on his smartphone.

Ecommerce (“electronic commerce”) is the process through which physical and/or electronic products are bought and sold online. This shopping process is more popular than ever before, and has largely outgrown brick-and-mortar stores in many industries and markets.  With the increasing use of mobile devices and social platforms to find, research, and purchase products, a professional…

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A hand holding a sticky note with a smiley face on it

Every entrepreneur and SMB owner knows that the customer is one of the most important assets of any business. Your product or service can be top-of-the-line or one-of-a-kind, but without customers, your business won’t survive. So, you invest in traditional and digital marketing efforts and initiatives to build brand awareness, drive traffic, generate leads, and…

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