With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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A consumer shopping on his smartphone.

Ecommerce (“electronic commerce”) is the process through which physical and/or electronic products are bought and sold online. This shopping process is more popular than ever before, and has largely outgrown brick-and-mortar stores in many industries and markets.  With the increasing use of mobile devices and social platforms to find, research, and purchase products, a professional…

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A hand holding a sticky note with a smiley face on it

Every entrepreneur and SMB owner knows that the customer is one of the most important assets of any business. Your product or service can be top-of-the-line or one-of-a-kind, but without customers, your business won’t survive. So, you invest in traditional and digital marketing efforts and initiatives to build brand awareness, drive traffic, generate leads, and…

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A talk bubble saying "branding" on a blue background

Sometimes brand messaging can be a challenge. You know the ins and outs of your company, of course, and you know what you want to communicate to your customers, but you just can’t figure out how to say it in a way that grabs their attention. It’s easy to want to come up with catchy…

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A talk bubble saying "hello" on an orange background

Writing a professional bio or content for an ‘About’ page can feel like a daunting task if you’ve never written one and you’re not sure where to start. But this is vital content for your website, because it provides your potential client or customer important information and it begins to establish a foundation of trust.…

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The twitter logo on a phone screen

When it comes to branding a business or a project, social media cannot be avoided. Embracing and utilizing social media helps to increase your brand awareness by meeting your target audience where they are. Social media is a branding and marketing goldmine simply for the number of individuals who use one or several social media…

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A brand identity packet on a desk

Earlier this week we discussed the differences between branding and marketing. As a web design agency, we understand that a website helps to both brand and market a business, and that there are key elements to any website design that can represent or ruin a brand, depending on how they’re chosen and implemented. Let’s dive…

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A question mark in a talk bubble on a yellow background

Branding and marketing… Are they the same? Are they interchangeable? Can my business succeed without them? The short answer: no, no, and no. Branding and marketing are two very different (yet equally important) methods of promoting a company, and in order to build and maintain a successful business, it’s important to understand the difference between…

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A sad emoji, a neutral emoji, and a happy emoji

One thing a lot of business owners ask about is reviews. Why are they important? How do you get them? What do you do with them? One company can be swimming in reviews while another company may struggle to just get a few. And while there’s no magic formula to getting reviews (and no way…

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