A phone screen displaying the Google My Business app where business owners can manage their profile.

With over 3.5 billion searches per day, Google is the leading search engine worldwide. If there was a free way for you to improve your visibility on relevant Google searches, you would want to do it, right? Google My Business (also known as GMB) is a free Google tool that allows you to manage how…

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A live video stream feed displayed on a smartphone.

A video is a great way to pique your followers interest and keep their attention, and it’s even better when that video is live. But many brands and entrepreneurs are hesitant to try a live video, afraid that they may not know what to say and might end up sitting in awkward silence with their…

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A hand picking a yellow smiley face from a row of different emojis on a blue wall.

Any business that wants to sell their product or service wants to acquire new customers. It’s a no brainer. But are new customers your only focus? Research regarding new customers vs existing customers has shown that… Acquiring a new customer can cost five times more than retaining an existing one An existing customer is 50%…

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A business owner managing their social media profile on their cellphone. Follower, likes, and comment counts show in little talk bubbles.

Whether you’re wanting to build your brand’s social platform or want to grow your personal social network, gaining followers on any social platform is an important and valuable goal. The more followers you have, the more individuals you are able to deliver your content to, building your brand awareness, trust, and industry authority. If a…

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A print ad poster on a busy city street.

An online presence is absolutely necessary for any business in the digital age, but that doesn’t mean you should forgo the traditional advertising strategies such as mail, broadcast, or print ads. There are many traditional marketing strategies that are still highly effective for reaching certain audiences, and when planned and developed professionally, they can complement…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 02 How to market a podcast".

Earlier this week we talked about how to start a podcast, and today we wanted to follow up with how to promote that podcast. Whether you’re goal with the podcast is to grow your business and generate leads or you’re just doing it as a fun way to connect with your community, industry, or audience,…

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A microphone, headphones, and a notepad for recording a podcast episode with text that says "Part 01 How to start a podcast."

Have you ever thought about creating a podcast? Maybe you want to use it as a platform to promote your brand or business, or as an outlet for you to talk about your industry as an entrepreneur and expert. A podcast is a great way for you to engage your audiences and connect with individuals…

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Three wooden blocks with faces. A mans hand is moving the sad face block forward.

A vast majority of customers and consumers look at online reviews before making a purchase decision—97%, to be exact. If you’re receiving positive, satisfied, and doting reviews from your existing customers, this is great news, because your future potential customers are likely to read them and be encouraged to make a purchase. But what about…

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One white rubber duck separated from a group of yellow rubber ducks.

With digital marketing, content is key. And when it comes to writing content for your website, there are a few vital elements that you can’t overlook or ignore. One of these elements are your unique selling propositions (USPs). For your content to be effective and generate conversions, you really want to be intentional with your…

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A consumer shopping on his smartphone.

Ecommerce (“electronic commerce”) is the process through which physical and/or electronic products are bought and sold online. This shopping process is more popular than ever before, and has largely outgrown brick-and-mortar stores in many industries and markets.  With the increasing use of mobile devices and social platforms to find, research, and purchase products, a professional…

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A hand holding a sticky note with a smiley face on it

Every entrepreneur and SMB owner knows that the customer is one of the most important assets of any business. Your product or service can be top-of-the-line or one-of-a-kind, but without customers, your business won’t survive. So, you invest in traditional and digital marketing efforts and initiatives to build brand awareness, drive traffic, generate leads, and…

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A talk bubble saying "branding" on a blue background

Sometimes brand messaging can be a challenge. You know the ins and outs of your company, of course, and you know what you want to communicate to your customers, but you just can’t figure out how to say it in a way that grabs their attention. It’s easy to want to come up with catchy…

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A talk bubble saying "hello" on an orange background

Writing a professional bio or content for an ‘About’ page can feel like a daunting task if you’ve never written one and you’re not sure where to start. But this is vital content for your website, because it provides your potential client or customer important information and it begins to establish a foundation of trust.…

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The twitter logo on a phone screen

When it comes to branding a business or a project, social media cannot be avoided. Embracing and utilizing social media helps to increase your brand awareness by meeting your target audience where they are. Social media is a branding and marketing goldmine simply for the number of individuals who use one or several social media…

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A brand identity packet on a desk

Earlier this week we discussed the differences between branding and marketing. As a web design agency, we understand that a website helps to both brand and market a business, and that there are key elements to any website design that can represent or ruin a brand, depending on how they’re chosen and implemented. Let’s dive…

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A question mark in a talk bubble on a yellow background

Branding and marketing… Are they the same? Are they interchangeable? Can my business succeed without them? The short answer: no, no, and no. Branding and marketing are two very different (yet equally important) methods of promoting a company, and in order to build and maintain a successful business, it’s important to understand the difference between…

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A sad emoji, a neutral emoji, and a happy emoji

One thing a lot of business owners ask about is reviews. Why are they important? How do you get them? What do you do with them? One company can be swimming in reviews while another company may struggle to just get a few. And while there’s no magic formula to getting reviews (and no way…

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A digital camera

Research has shown that humans have shorter attention spans than goldfish, and our attention spans are shortening every year. This means that when we have valuable content and information to share, we need to grab people’s attention fast and keep their attention long enough to establish a relationship with them. One of the best ways…

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Conversion Funnels Part 02

Last week, we talked about the flow of conversion funnels and understanding each stage. While there are three stages of a successful conversion funnel, there are five basic steps to creating one. While the research and content creation may vary depending on your brand or business, product or service, and target audiences, the steps themselves…

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